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Case Study

Dissecting Crex Sport’s Campaigns 2023

Posted onApril 1, 2024April 16, 2024 Author Vaishali Tripathi
Case Study 9

Product/ Service  Crex is one of the highest-rated cricket apps, which provides viewers with non-stop cricket updates along with stats and figures. What was Crex’s…

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Advertising

What is Guerrilla Marketing? Definition, Types and Examples

Posted onMarch 29, 2024March 29, 2024 Author Chetana HP
Guerrilla Marketing

Guerrilla Marketing is an innovative and unconventional way to promote products, services, or brands by sidestepping traditional marketing techniques. Inspired by guerrilla warfare tactics, this…

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Case Study

Dissecting Motul India vs Australia T20 Series 2023 Sports Campaign with JioCinema

Posted onMarch 27, 2024March 27, 2024 Author Vaishali Tripathi
Sports Campaign

Product/Service Motul, founded in 1853, is an esteemed lubricant brand from the categories of automotive, motorbikes and industry. Its products are considered world-renowned for their…

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Advertising

11 Native Advertising Trends for 2025

Posted onMarch 27, 2024January 7, 2025 Author Maanasa Parameswaran
Native-Advertising-Trends

Native advertising has become an indispensable component of modern digital marketing strategies, seamlessly blending branded content with the user experience. As the landscape continues to…

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Advertising, Traditional Marketing

What is Traditional Marketing? Definition, Types and Examples 

Posted onMarch 27, 2024April 16, 2025 Author Chetana HP
Traditional Marketing

Traditional marketing has been a fundamental part of businesses’ promotional strategies for years. It involves using offline channels to connect and engage with target audiences….

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Advertising, Marketing

What is Direct Response Marketing? Benefits and Examples

Posted onMarch 26, 2024March 27, 2024 Author Chetana HP
Direct Response Marketing

Direct response marketing is an active and outcome-oriented approach that enables businesses to prompt immediate action from their target audience. In a saturated marketing landscape,…

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Advertising

What is Brand Advocacy? How to build and Drive it!

Posted onMarch 26, 2024March 27, 2024 Author Chetana HP
Brand Advocacy

Brand advocacy has become a fundamental aspect of successful marketing strategies in today’s ever-changing business environment. In a world where consumers are bombarded with advertising…

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Advertising

7 Surprising Facts About the Psychology of Advertising 

Posted onMarch 26, 2024March 26, 2024 Author Chetana HP
The Psychology Of Advertising

The field of Advertising Psychology reveals the complex mechanisms that influence consumer behavior and determine the success of marketing campaigns. In the ever-changing world of…

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Media Trivia

Media Trivia- Based on IPl 2024 Sponsors 

Posted onMarch 26, 2024March 26, 2024 Author Vaishali Tripathi
Featured Images 83

Let’s dive into the buzzing world of IPL 2024, focusing on the big players behind the scenes – the sponsors! Media Trivia: IPL 2024 Sponsors…

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Advertising

5 Best Ad Retargeting Practices in 2025

Posted onMarch 22, 2024January 7, 2025 Author Maanasa Parameswaran
Ad-Retargeting

In today’s fast-paced digital world, businesses are always looking for ways to improve their online presence and connect with potential customers. One powerful tool to…

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