Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
Ever wondered why your favorite athlete is suddenly promoting a new car, or why a Bollywood star seems to love every brand they advertise? Celebrity…
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
The ICC T20 World Cup 2024 witnessed a frenzy of cricketing action, with passionate fans glued to their screens worldwide. But one match emerged as…
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….