Engagement Rate
Engagement rate is a metric used to measure the level of interaction and involvement that an audience has with a piece of content, typically in…
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Integrated marketing
Integrated marketing, also known as integrated marketing communications (IMC), refers to the strategic approach of unifying and coordinating various marketing channels and tactics to deliver…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Cross-Channel
Cross-channel refers to a marketing approach that involves integrating and coordinating marketing efforts across multiple channels or platforms to deliver a unified and seamless customer…
Category Development Index (CDI)
The Category Development Index (CDI) is a metric used in marketing and advertising to measure the potential of a specific product category within a particular…
Newspaper Editorial
A newspaper editorial is a written opinion piece published in a newspaper that represents the viewpoint or stance of the editorial board or the newspaper’s…
Cross Device Targeting
Cross Device Targeting is a technique used in digital advertising to target and deliver ads to users across multiple devices, such as smartphones, tablets, and…
Ad Serving
Ad serving refers to the process of delivering advertisements to users’ screens or devices through ad servers. Ad servers are technologies or platforms that facilitate…
Full Page Ad
A full page ad is a type of newspaper advertisement that occupies an entire page of a newspaper. It provides advertisers with maximum space to…