Influence of Sports Stars in Advertising
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…
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What is Newspaper Advertising? Types, Costs and Examples
Introduction Newspaper advertising remains a pivotal method in the marketing world despite the rise of digital media. In this exploration, we’ll delve into the essence…
Ultimate Guide to Sports Marketing Plan
Welcome to the fascinating world of sports marketing in India, a realm where every strategy plays out like a well-choreographed dance on a grand stage,…
Future of Sports Marketing with Emerging Technologies
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
Use of Social Media To Promote Food And Beverage Brands
In the bustling landscape of India’s food and beverage brands, social media has emerged as a pivotal battleground for brands striving to captivate the palates…
Jio Cinema’s Game-Changing Metric Shift from Concurrent to Cumulative Views
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
The Rise of Augmented Reality and Virtual Reality in Real Estate Marketing
Welcome to the dynamic and ever-evolving world of Indian real estate, where the advent of Virtual Reality (VR) and Augmented Reality (AR) is creating waves…
Karthick on Digital Advertising Year-End Trends
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
Sports Sponsorship and EdTech : Everything you need to know
The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech, a…
Role of Sports in the Connected TV Revolution
Sports marketing has always been a harbinger of innovation, pushing the boundaries of technology and viewer experience. In this era of digital transformation, a new…