The Ultimate Guide to SEO Keyword Research
What is SEO Keyword Research? Imagine you own a bakery. Now what would you sell? You wouldn’t just bake whatever you like, right? You would…
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What is Authenticity in Marketing? Impact on Marketing and Consumer Decisions
Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…
OTT Advertising Trends in 2025
Introduction The world is moving online, and OTT advertising is one of the aspects that is revolutionizing this new world. As more consumers switch to…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
7 Pharma Marketing Channels You Should Be Testing
In the pharma industry, marketing goes beyond catchy slogans and graphics; it’s complex and ever-changing. While traditional methods have their place, relying solely on them…
Billboards are getting a whole new makeover
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
Top List of Radio Stations in Assam 2025
Assam, a vibrant state in Northeast India, boasts a rich cultural heritage and a deep-rooted love for music and entertainment. Radio remains a beloved medium…
Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
Programmatic Advertising vs Direct Buying – Key Differences
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
Paris Olympics Viewership Insights 2024
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…