Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Media buying involves purchasing advertising space across various platforms to reach a specific target audience. By leveraging data insights, integrating multiple channels, and employing advanced…
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
Product/ Service Nepa Rudraksha is a brand that makes original Rudrakshas. They are Nepal’s only ISO certified distributors of exclusive and authentic Nepali Rudraksha and…
Understanding proactive versus reactive marketing helps businesses strategize for both anticipated and unexpected scenarios. Proactive marketing involves foresight and strategy, while reactive marketing deals with…
Wimbledon 2024 is here, and it’s set to be a showstopper. Picture this: lush green grass, the iconic purple and green decor, and a lineup…
When it comes to radio, people are all ears! Radio is a part of our everyday life at work, at leisure, at home, or on…
In the ever-evolving landscape of marketing, the clash between tradition and innovation continues to shape strategies that businesses adopt to reach their audience. Traditional marketing…
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…