Top List of Radio Stations in Assam 2025
Assam, a vibrant state in Northeast India, boasts a rich cultural heritage and a deep-rooted love for music and entertainment. Radio remains a beloved medium…
Search Results for: ipl
Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
Programmatic Advertising vs Direct Buying – Key Differences
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
Paris Olympics Viewership Insights 2024
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
Paris Olympics 2024 Advertising
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
How Wimbledon is Helping Brands Reach the Premium Audience in India
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
Examples of BTL Advertising in 2025
In 2025, Below-the-Line (BTL) advertising is evolving rapidly, offering brands more opportunities to connect with their audiences in meaningful and personalized ways. Unlike traditional Above-the-Line…
Live Coverage of Paris Olympics 2024 on JioCinema with 20 Concurrent Feeds and 4K Quality
The 2024 Olympics are fast approaching, with Paris as the host city. In India, JioCinema has secured the broadcasting rights, promising an enhanced viewing experience…
Understanding the Impact of Digital Disruption on Business
Imagine waking up one morning to find that the way we do business has completely transformed overnight. Sounds dramatic, right? Well, that’s essentially what digital…
Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…