Behavioral Segmentation- Meaning, Significance and Usage
Behavioral segmentation is a marketing strategy that divides a target market into smaller, more specific groups based on consumers’ behaviors, such as their purchasing habits,…
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How to Use Data-Driven Marketing in the Investment Sector
With the modern and more highly developed financial environment, the investment sector is experiencing emerging competitiveness as firms struggle to capture the attention and confidence…
Top 10 Influencer Marketing Platforms [Updated 2025]
In the current generation, word of mouth has proven to be central in branding through influencer marketing. Companies today are leveraging the influencer marketing platforms,…
Top 10 Sports Magazines in 2025
Welcome to the exciting world of Indian sports magazines, a landscape rich with stories of triumph, dedication, and the enduring spirit of competition. For advertisers,…
Instagram Marketing Tools: A Comprehensive Guide
Instagram has become a powerhouse in the world of digital marketing. With over a billion active users, it offers an unparalleled platform for brands to…
The Ultimate Guide to SEO Keyword Research
What is SEO Keyword Research? Imagine you own a bakery. Now what would you sell? You wouldn’t just bake whatever you like, right? You would…
What is Authenticity in Marketing? Impact on Marketing and Consumer Decisions
Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…
OTT Advertising Trends in 2025
Introduction The world is moving online, and OTT advertising is one of the aspects that is revolutionizing this new world. As more consumers switch to…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
7 Pharma Marketing Channels You Should Be Testing
In the pharma industry, marketing goes beyond catchy slogans and graphics; it’s complex and ever-changing. While traditional methods have their place, relying solely on them…