Launched in 2020, Moj App is an Indian video-sharing social networking service that has taken over. This platform has gained widespread popularity due to its support for 15 languages and the unique ability to download videos, allowing users to engage with captivating content on their own terms. Moj App has become an ideal platform for brand promotion, offering advertisers an unparalleled opportunity to connect with a diverse and engaged audience.
By leveraging the power of short-form video content, Moj App has revolutionized the way brands can interact with consumers. The platform’s advanced features and data-driven strategies provide advertisers with valuable insights and enable them to create impactful campaigns. With Moj App, brands have the means to make a lasting impact on their target audience.
Moj’s extensive language support ensures that brands can effectively reach users from various linguistic backgrounds, expanding their reach and impact. Additionally, the ability to download videos allows users to share content easily, increasing brand visibility and viral potential.
Top 3 Moj Advertising Facts
The average monthly downloads of Moj App in India is 5.9 Million. (April 2023 data)
The Monthly Active Users of Moj app in India are 87.79 Million and the average session duration is 7.39 minutes. The Daily active users of the app are 23.76Million. (Data from May 2022 to April 2023)
The user demographics (India) of the app are 21.1% Female and 78.9% Male, with the highest age group being 25-34 year old (43%) followed by 18-24 year old (33%). (Data from May 2022 to April 2023)
Top Reasons to Advertise on Moj
- Moj App has become the go-to platform for a wide range of industries, including News and Media, Programming and Developer Software, Accommodation and Hotels.etc. With an average session duration of 7.39 minutes, users are captivated by the app’s content, increasing the impact and visibility of advertising campaigns.
- With 87.79 million active users worldwide, Moj App offers advertisers with a massive audience to tap into. By advertising on Moj, brands can greatly expand their reach and connect with a diverse and engaged user base, maximizing their brand exposure and potential customer acquisition.
Types of Advertising Formats/Options Available in Moj
In-feed Video Ads
In-feed video ads are auto playing video ads on Moj’s most visited ‘For You’ feed(home feed). This ad format helps the advertiser provide product context to users.
- Design recommendations
File type: MP4 | Ratio: 9:16 Vertical | Resolution: 720p | CTA: Fade in animation for 2 seconds | The video creative must have sound.
- Technical specifications
Video duration: 10-30 seconds
- Text recommendations
Video captions: 60 Characters | CTA text : 20 Characters
RoadBlock Ads
RoadBlock Ads on Moj refer to a premium advertising feature that allows brands to exclusively dominate the ad space for a specific duration, ensuring maximum visibility and impact among Moj App users.
- Design recommendations
File type: MP4 | Frame Structure: 25
- Text recommendations
No description is displayed
Influencer Package and Hashtag Package
The Influencer Package on Moj App offers brands the opportunity to collaborate with popular influencers on the platform to create and promote engaging content. The Hashtag Package allows brands to launch customized hashtag campaigns to drive user engagement and brand awareness on Moj.
- Design recommendations
File type: MP4 | Frame Structure: 25
- Text recommendations
No description is displayed
App Install
App Install Ad will be displayed across the platform with a CTA button, that will take the users to the landing page from where they can download the app.
- Design recommendations
File type: jpg | Unit: px | Frame Structure: 25
- Text recommendations
No description is displayed
Types of Ad Targeting Available on Moj
On Moj, advertisers have access to various ad targeting options to ensure their campaigns reach the right audiences:
- Age, gender and geography
Moj allows advertisers to target specific age groups, genders, and geographical locations, enabling precise audience targeting based on demographic factors.
- Device and language
Advertisers can target audiences based on the type of device they use (such as Android or iOS) and their preferred language, ensuring relevant content delivery.
- Cohort and in-market category targeting
Moj’s targeting options include cohort targeting, which focuses on user habits and interests, and in-market category targeting, which targets users with similar interests and research as the advertiser’s product or service.
Top Brand Categories that Should Advertise on Moj
Moj App offers a diverse and engaged user base, making it an ideal platform for various brand categories to advertise. Below are the brand categories that would benefit the most from advertising on Moj:
- FMCG
- Automobile
- Food & Restaurant
Top 3 Cities of India that Prefer Moj Advertising
The Indian cities from which brands did the most Moj advertising are as follows:
- Mumbai
- Bangalore
- New Delhi
Average CTR of Moj ads
The Average CTR for Moj ads is 0.2%.
Moj Advertising Cost
The cost of Moj Advertisement is determined by the numerous media ad alternatives selected by the advertisers. Our pricing methods for Moj advertisement rates are based on the ad choice selected which can be customized as well.
