Classified advertising refers to the section of a newspaper dedicated to advertisements organized by category. These ads are typically brief, text-based, and provide information about products, services, or job opportunities. Classified ads are commonly used by individuals or businesses to sell items, offer services, or attract job applicants.
Significance and Uses of Classified Advertising
Cost-Effective: Classified ads are usually less expensive than display ads, making them suitable for budget-conscious advertisers.
Targeted Audience: Classified sections cater to specific interests or needs, allowing advertisers to reach a relevant audience.
Quick Response: Classified ads often generate prompt responses, as readers actively browse these sections for specific items or services.
Example of Classified Advertising
An example of classified advertising could be a person listing a used car for sale in the “Automobiles” section of a newspaper. The ad may include details such as the car’s make, model, year, price, and contact information. Interested buyers can refer to the classified section to find relevant ads and contact the seller.