IPL 2024: What’s New for Advertisers?
The adrenaline-pumping thrill of the Indian Premier League (IPL) is set to return in 2024, and the excitement extends far beyond the passionate fans. This…
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Viacom18 signs multi year strategic deal with Moloco for Ad serving on JioCinema
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…
Top 10 List of Radio Stations in Delhi 2025
In the dynamic realm of auditory experiences, the List of Radio Stations in Delhi stands as a beacon of diverse voices and captivating content. As…
What is a Pull Marketing Strategy? Top 5 Examples and Benefits
In the dynamic landscape of marketing strategies, businesses are constantly seeking innovative approaches to attract and engage their target audiences. One such strategy that has…
Case Study: Zomato Mumbai Metro Jingle Campaign
Product/Service Zomato, an Indian multinational restaurant aggregator and food delivery company, provides information, menus, and user reviews of restaurants. Founded by Deepinder Goyal and Pankaj…
Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
Shrijit Neogy Unveiling the Potential of Emerging Sports in India and Brand Engagement
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Sports Advertising for Real Money Games: A Forbidden Fruit !
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
Rahul Dravid Leads in World Cup ‘23 Endorsements
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
Influence of Sports Stars in Advertising
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…