Jio 4G Phones Open New Advertising Avenues during IPL
We are currently in the era of intelligent feature phones, a shift that commenced with the introduction of the original JioPhone in 2017. Since then,…
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Shrijit Neogy Unveiling the Potential of Emerging Sports in India and Brand Engagement
The sports landscape in India, traditionally overshadowed by the towering presence of cricket, is undergoing a transformative shift in recent times. While cricket continues to…
Sports Advertising for Real Money Games: A Forbidden Fruit !
Introduction Indoor gaming has been ingrained in Indian culture for generations, evolving from traditional boards to the virtual realm. Despite the transformation, the passion for…
Rahul Dravid Leads in World Cup ‘23 Endorsements
The ICC Cricket World Cup 2023 experienced a notable 55 percent surge in advertisements featuring celebrity endorsements compared to the 2019 edition. In this year’s…
Influence of Sports Stars in Advertising
Introduction In the dynamic realm of advertising, the influence of sports stars has emerged as a powerful catalyst, shaping not only consumer perceptions but also…
Karthick on Digital Advertising Year-End Trends
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
Leveraging Social Media Platforms for Sports Marketing
In the dynamic digital arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of…
What is Indirect Advertising? Meaning, Types & Examples
Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…
Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup
In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…
How to Determine the Frequency of your Campaigns?
What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…