TATA Group secures IPL Title Sponsorship rights for Five years
The Indian Premier League (IPL), the world’s premier cricket tournament, has secured its title sponsor for the next five seasons in a monumental deal with…
Category: News
Ayodhya’s Ram Mandir Opening a Boon for Business
In the ancient city of Ayodhya, a grand show takes place as India witnesses the historic inauguration ceremony for Ram Temple. In the midst of…
Cricket Events Dominate Screens in 2023 with Record-Breaking Viewership Numbers
With respect to Indian sports broadcasting, 2023 was a year of sports achievements that had never been equaled before, especially in cricket. This sprint of…
JioCinema sticks to old ad rates for IPL 2024
As the Indian Premier League (IPL) gears up for another season, JioCinema, the official free streaming platform, has made a surprising move – keeping its…
Disney Star Pitches the U-19 World Cup to Advertisers
Disney Star is actively engaging advertisers and media agencies for the upcoming ICC Under-19 Cricket World Cup, set to commence on January 19 in South…
ICC extends multi-million dollar sponsorship deal with Coca-Cola
The International Cricket Council (ICC) and Coca-Cola have prolonged their global sponsorship agreement for another eight years, spanning until the end of 2031 and encompassing…
JioCinema Gears Up for IPL 2024 with Advertisers in Digital Reboot
In preparation for the upcoming season of the Indian Premier League (IPL), JioCinema organized a roadshow event aimed at advertisers and partners, emphasizing the potential…
Mukesh Ambani’s Reliance-Disney Star sign a new deal, mega-merger to be finalized by February 2024
Mukesh Ambani’s Reliance Industries and Disney Star are on the brink of a transformative merger, solidifying their intentions with the signing of a non-binding agreement…
ArcelorMittal Nippon Steel Renews Sponsorship for Odisha Juggernauts in Second Ultimate Kho Kho League
ArcelorMittal Nippon Steel India (AM/NS India), a collaboration between ArcelorMittal and Nippon Steel, has renewed its sponsorship with the Odisha Juggernauts, the Kho Kho franchise…
JioCinema Secures Exclusive Streaming Rights for American Premier League’s Second Edition
The American Premier League (APL) has announced Jio Cinema as the official digital streaming partner in India for its second edition, scheduled to take place…