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The last few years have been pretty challenging for the English Entertainment GEC category. Disney-Star India will discontinue its three English channels- Star World HD,…
Week 42 BARC: Horlicks leads the brand list. HUL still continues to dominate the advertiser list. Week 42 BARC: STAR Maa, is the leading channel…
According to BARC’s September THINK report, Tv ad volume for this festive season was the all time highest. The report based it’s analysis on TV…
According to TAM AdEx there has been a 55% surge in retail advertising on TV during Jan-Aug ‘21. The leading advertiser in this category on…
This quiz is based on the BARC India’s THINK Report titled ‘July ’21 Ad Volume Analysis’, which talks about the advertising volume in India during and post…
ICC T20: The introduction of official drinks break would help broadcasters to earn ad revenues worth five minutes. The rates for India matches are expected…
ICC T20 WC: Star hikes ad rates for India-Pak match; 10-sec slot now costs Rs 25-30 lakh. A 10-second ad spot for other matches is…
ASCI launches ‘Advertising Advice’ to nip misleading & problematic ads in the bud. The paid service is open to all members and non-members of ASCI…
This quiz is based on the INCA Influencer Marketing Report 2021, which talks about the growth of influencer marketing in India and its impact on…
Star Maa shoots to the top in BARC Week 36. Sun TV continues to dominate the South market and Star Plus reigns in the HSM….