Asian Paints’ Winning Marketing Strategy Through Emotional Connection
Asian Paints isn’t just a leading paint company; it’s a brand that understands the art of creating meaningful connections with its customers. For over 73…
Category: Marketing Strategy
What made Zomato’s Comprehensive Marketing Strategy a Success
What sets Zomato apart from the plethora of food delivery applications available today? Marketing techniques which Zomato applies are a chimera of innovation and standard…
How Myntra Became India’s Fashion Front-runner Through Strategic Innovation
What forced Myntra from a small B2B startup to become India’s number one fashion portal today? Launched in 2007 by Mukesh Bansal, Vineet Saxena, and…
Parle’s Marketing Strategy: From Local Biscuit to Global Phenomenon
What must a biscuit contain to be considered as good and popular among the people of different age, income and from different regions, for almost…
Asian Paints Leading the Industry with a 53% Market Share
Do you ever get to think about how large the Indian paint industry is? It is expected to grow to nearly USD 9.56 billion by…