Indigo Airlines’ Strategy: Low-Cost Excellence & Growth
Indigo Airlines, a name synonymous with affordable and efficient air travel, has soared high in the Indian aviation market since its inception in 2006. From…
Category: Marketing Strategy
Haldiram’s Marketing Journey: Growth, Innovation & Success
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Ghadi Detergent: Marketing Campaigns That Built a Legacy
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…
Amul Marketing Strategy: Pioneering Dairy Market Leadership
It is time to go back in time to one of the most trivial yet significant towns from Gujarat, India, where one of the giants…
What is Machine Learning in Marketing: Explained with Examples
Introduction Firms are always trying to find new approaches to the practice and increase overall efficiency. The most revolutionary innovation is the integration of Machine…
Fevicol’s Timeless Marketing Strategy | Iconic Campaigns
Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has…
Everest Spices: A Journey of Flavorful Marketing Strategies
Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse…
Dabur’s Strategy: Keeping Ayurveda Relevant in Modern Times
Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks…
Café Coffee Day’s Strategy: Brewing Success in India
In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just…
Britannia’s Iconic Marketing Strategy: 100 Years of Flavor & Trust
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…