Cultural Moment Marketing: A Complete Guide
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
Category: Advertising
What is Behavioral Advertising? Why Brands Invest in this
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
What is Shoppable Media Advertising? (And Why is it Everywhere?)
What makes content shoppable? In today’s digital world, content is not just for consumption but for action. Shoppable content refers to any form of media—whether…
IPL Weekly Viewership Numbers 2025(12th Apr-18th Apr)
The Indian Premier League (IPL) 2025 has once again captured the attention of millions across India and beyond. With each passing week, viewership numbers continue…
Content Repurposing: What It Is & Strategies to Maximize Reach
The Hidden Goldmine in Your Content Content creation is a time-consuming process, but many businesses fail to maximize the value of their efforts. A well-researched…
Decentralized Advertising: The Future of Privacy & Trust
Understanding Decentralized Advertising Decentralized advertising is revolutionizing how brands engage with their audiences by removing intermediaries and granting advertisers greater control over their marketing efforts….
Ad Fatigue: What It Is, Signs & 7 Proven Ways to Prevent It
In today’s ever-evolving digital marketing landscape, advertisers face numerous challenges in keeping their campaigns fresh and engaging. One such challenge is Ad Fatigue — a…
Amazon Marketing Services: Beginner to Pro Guide
What is Amazon Marketing Services (AMS)? Amazon Marketing Services (AMS) is a suite of advertising tools provided by Amazon to help sellers and vendors promote…
How IPL Sponsorships Boost Searches: Real Success Stories from 2024
When it comes to elevating your brand’s online presence, the Indian Premier League (IPL) offers unparalleled opportunities. Beyond the thrilling cricket matches, IPL sponsorships provide…
Guide to ASO: Rank Higher & Get More Downloads
What is ASO? App Store Optimization (ASO) is the process of improving an app’s visibility and ranking in app stores such as Google Play and…