Exploring the intersection of sports and commerce, this topic delves into the fascinating world of brand endorsements by Indian sports athletes. It sheds light on how these athletes, celebrated for their prowess and achievements in various sports, extend their influence beyond the field through strategic partnerships with brands. These endorsements not only reflect the athletes’ personal brands but also influence consumer trends and brand perceptions. By examining the nuances of these collaborations, we gain insights into the dynamic synergy between sports marketing, and consumer behavior, highlighting the impact of sports icons in the world of advertising
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