What is Below The Line(BTL) Advertising? Definition and examples

Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
Imagine a marketing landscape where your brand doesn’t just shout from billboards or dance across TV screens but rather engages in intimate conversations, hosts exclusive…
In today’s digital age, email marketing remains a powerful tool for businesses and marketers to connect with their audiences, drive engagement, and ultimately, boost sales….
In the vast world of advertising, there’s a niche that has grown exponentially over the years, capturing the hearts and minds of millions: sports advertising….
In the world of advertising, creativity knows no bounds. Brands constantly seek innovative ways to promote their products, especially when faced with restrictions. One such…
In today’s digital age, where consumers are constantly bombarded with advertisements, brands are seeking innovative ways to connect with their audience. Enter community marketing, a…
Woke marketing, a term stemming from the social justice movement, refers to the practice of brands aligning their advertising and promotional strategies with progressive social…
In today’s fast-paced world, advertising has become an integral part of the business landscape, serving as a powerful tool for reaching and influencing consumers. From…
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
Standing out in a crowded marketplace of ideas and various products is an art as much as a science. Let’s enter the realm of product…
In the bustling world of brands, imagine if your two favorite ones decided to join hands and create something unique just for you. That’s the…