What is Authenticity in Marketing? Impact on Marketing and Consumer Decisions
Have you ever found yourself falling for a particular brand not just for what they have to offer in terms of merchandise but also for…
Author: Vaishali Tripathi
OTT Advertising Trends in 2025
Introduction The world is moving online, and OTT advertising is one of the aspects that is revolutionizing this new world. As more consumers switch to…
Advertising vs Publicity – Key Differences You Should Know
What is advertising? Advertising is a paid activity that is carried out to increase the sales of a company’s product or service.In advertising, various creative…
Advertising vs Personal Selling – Key Differences
What is Advertising? Advertising is any paid media communication other than personal communication that is identified as promoting the seller’s goods or services. It involves…
7 Advantages of Radio Advertising
Introduction Broadcasting has for the longest time, been the backbone of any advertising and marketing campaigns. Even with the emergence of new age ad forms…
12 Festival Marketing Strategies To Promote Your Next Product
Have you ever noticed how during Diwali, your favorite sweet shop suddenly transforms? One day it’s just your regular place, and the next, it’s decked…
7 Pharma Marketing Channels You Should Be Testing
In the pharma industry, marketing goes beyond catchy slogans and graphics; it’s complex and ever-changing. While traditional methods have their place, relying solely on them…
A Guide To Content Marketing For Insurance
Let’s face it, insurance is not the most enthralling subject that can be chosen in the world of today. It is not as if it…
Billboards are getting a whole new makeover
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
Instagram Marketing Strategy: Complete Guide
What is Instagram Marketing? Instagram marketing simply entails using the Instagram interface to advertise products or services. Currently, there are more than a billion active…