Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Billboards are a traditional yet impactful advertising medium, offering unique, high-visibility exposure. Although they don’t provide measurable impressions, they remain a crucial and effective form…
What is Instagram Marketing? Instagram marketing simply entails using the Instagram interface to advertise products or services. Currently, there are more than a billion active…
Zee5 is one of the prime OTT platforms in the country and they are launching a new segment in Ads which is known as Pause…
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of online advertising. This process uses artificial intelligence (AI) and real-time bidding (RTB)…
Every business needs advertising to help it thrive. This makes it a powerful tool that aids companies to promote their products to their target market…
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
As the world gears up for the Paris Olympics in 2024, a reflection on the groundbreaking viewership statistics of the Tokyo 2020 Olympics provides a…
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…