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Are Hoardings and Billboards the Same? While both hoardings and billboards serve the same purpose—outdoor advertising—their terminology and usage vary by region. In India, the…
Who Is Gen-Z? (And Why Marketers Must Pay Attention) Gen Z represents over 40% of global consumers, with increasing disposable income. In India alone, they…
Why do you trust a blue brand more than a red one? Have you ever noticed how tech giants like IBM or Facebook (with blue…
What is Landing Page Personalization? Landing page personalization means adjusting the content, layout, and message of a landing page to match the needs, behavior, or…
Defining Green Marketing (More than just sustainability, it is a business strategy) Green marketing today goes beyond surface-level eco-friendly claims. It is a comprehensive business…
What Is Sustainable Advertising? Sustainable advertising is a marketing approach that integrates environmental responsibility and social values into the brand’s message. It doesn’t stop at…
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
What Is Sequential Messaging? Sequential messaging refers to a strategic approach in digital advertising where ads are delivered to users in a planned sequence, each…
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…