Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Wimbledon, the crown jewel of tennis tournaments, captivates global audiences with its blend of tradition, elegance, and thrilling athleticism. Held annually in London, this prestigious…
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This…
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…