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Author: Chetana HP

News

Turkish Airlines Soars with Monumental OOH Campaign in Delhi by Times OOH

Posted onSeptember 26, 2024September 26, 2024 Author Chetana HP
Turkish Airlines Soars With Monumental Ooh Campaign In Delhi By Times Ooh

Turkish Airlines has entered the Indian capital’s advertising scene, launching a visually striking out-of-home (OOH) campaign at one of Delhi’s most iconic standalone locations. In…

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News

Spotify’s Global Ad Revenue Poised to Surpass $3 Billion in 2024, Driven by Video and AI Innovation

Posted onSeptember 26, 2024September 26, 2024 Author Chetana HP
Spotify'S Global Ad Revenue Poised To Surpass $3 Billion In 2024, Driven By Video And Ai Innovation

Spotify’s global advertising revenue is on track to exceed A$3 billion in 2024, according to recent projections from WARC, underscoring the platform’s impressive growth trajectory….

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News

Meta Unveils New AI-Powered Ad Tools to Boost Holiday Sales

Posted onSeptember 26, 2024September 26, 2024 Author Chetana HP
Meta Unveils New Ai-Powered Ad Tools To Boost Holiday Sales

As businesses gear up for the crucial holiday season, Meta is rolling out a suite of new AI-driven advertising tools and creative formats designed to…

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Secure, Private & Seamless: Google Unveils Confidential Computing for Ads

Posted onSeptember 26, 2024September 26, 2024 Author Chetana HP
Secure, Private &Amp; Seamless: Google Unveils Confidential Computing For Ads

Google is ushering in a new era of data privacy and security in digital advertising with the rollout of confidential computing, leveraging Trusted Execution Environments…

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News

Mumbai Metro’s New Revenue Drive: Advertisements Set to Transform Monorail Trains

Posted onSeptember 19, 2024September 26, 2024 Author Chetana HP
Mumbai Metro'S New Revenue Drive: Advertisements Set To Transform Monorail Trains

In a bold move to boost revenue and address financial challenges, the Mumbai Metropolitan Region Development Authority (MMRDA) has launched a new advertising scheme for…

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News

Google Ads to Upgrade Video Action Campaigns to Demand Gen in 2025

Posted onSeptember 19, 2024September 26, 2024 Author Chetana HP
Google Ads To Upgrade Video Action Campaigns To Demand Gen In 2025

In Q2 2025, Google Ads will transition its Video Action Campaigns (VAC) into the more robust Demand Gen format, offering advertisers greater reach, creative flexibility,…

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Advertising

Google Ads Introduces New ‘Categories’ Tab for Enhanced Product Insights

Posted onSeptember 17, 2024September 17, 2024 Author Chetana HP
New 'Categories'

Google Ads has launched a new “Categories” tab under the Products section, designed to provide advertisers with deeper, category-level insights. This feature, which appears to…

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Advertising

Google Ads Enhances Targeting with YouTube Creator-Based Advertising

Posted onSeptember 17, 2024September 17, 2024 Author Chetana HP
Youtube Creator-Based Advertising

New Delhi: Google Ads has rolled out a powerful new feature that allows advertisers to leverage YouTube creator videos for more precise and effective campaign…

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Advertising

Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums

Posted onJuly 29, 2024June 10, 2025 Author Chetana HP
Marketers Embrace Ctv And Retail Media As Emerging Advertising Mediums

In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…

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Advertising

Wimbledon Championships 2024: Disney Star Onboards 11 Sponsors

Posted onJuly 29, 2024July 29, 2024 Author Chetana HP
Wimbledon Championships 2024: Disney Star Onboards 11 Sponsors

As the 2024 Wimbledon Championships kicked off on Monday, Disney Star announced an impressive lineup of sponsors, showcasing the tournament’s prestige. Eleven top brands have…

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