Asian Paints’ Winning Marketing Strategy Through Emotional Connection
Asian Paints isn’t just a leading paint company; it’s a brand that understands the art of creating meaningful connections with its customers. For over 73…
Author: Chetana HP
What are the 7 Functions of Advertising-Detailed Explanation
Ever wondered why advertising is everywhere—from billboards to your Instagram feed? It’s not just about selling stuff; it’s about shaping perceptions, creating demand, and keeping…
Amazon to Expand Ads on Prime Video by 2025, Introduces Interactive Shoppable Ads for Viewers
Amazon has announced plans to significantly increase the presence of ads on its Prime Video platform by 2025, following months of testing. Despite initial concerns…
Namma Metro Coaches to Feature Advertisements for the First Time
Bengaluru joins cities like Delhi, Hyderabad, and Kochi in metro advertising. For the first time since its inception in 2011, Bengaluru’s Namma Metro will display…
Ultimate Benefits of Multichannel Marketing in 2025
Engaging customers through a singular channel is no longer adequate. Consumers now interact with brands across a variety of platforms, including social media, email, websites,…
Bengaluru’s 3D Billboard Advertisement Goes Viral
A 3D billboard in Bengaluru has taken advertising creativity to new heights, captivating commuters and sparking debates on its impact. The innovative ad, promoted by…
Reddit Unveils AI-Powered Tools to Streamline Ad Creation in Ads Manager
Reddit has introduced a new suite of AI and automation features to its Ads Manager, designed to simplify ad creation and optimize campaign performance just…
Turkish Airlines Soars with Monumental OOH Campaign in Delhi by Times OOH
Turkish Airlines has entered the Indian capital’s advertising scene, launching a visually striking out-of-home (OOH) campaign at one of Delhi’s most iconic standalone locations. In…
Spotify’s Global Ad Revenue Poised to Surpass $3 Billion in 2024, Driven by Video and AI Innovation
Spotify’s global advertising revenue is on track to exceed A$3 billion in 2024, according to recent projections from WARC, underscoring the platform’s impressive growth trajectory….
Meta Unveils New AI-Powered Ad Tools to Boost Holiday Sales
As businesses gear up for the crucial holiday season, Meta is rolling out a suite of new AI-driven advertising tools and creative formats designed to…