Haldiram’s Marketing Journey: Growth, Innovation & Success
Haldiram’s, the name synonymous with authentic Indian snacks and sweets, has captured hearts (and taste buds!) not only in India but around the globe. From…
Author: Chetana HP
Ghadi Detergent: Marketing Campaigns That Built a Legacy
Ghadi Detergent’s incredible journey from a regional player to India’s leading detergent brand is a masterclass in strategic marketing and deep consumer understanding. Established in…
Regional Brands Embrace Disney+ Hotstar Amid Surge in Connected TV Advertising
The shift in regional content consumption has transformed digital advertising on platforms like Disney+ Hotstar. Viewership in regional languages such as Tamil, Telugu, and Malayalam…
Zepto Launches Jarvis: A Game-Changing In-House Ad Platform for Brands and Sellers
In a significant move to enhance its platform offerings, Zepto, the quick-commerce giant, has introduced Jarvis, an in-house advertising platform designed to empower both small…
Fevicol’s Timeless Marketing Strategy | Iconic Campaigns
Fevicol is more than just an adhesive; it has grown into a cultural phenomenon synonymous with strength, reliability, and innovation. Over the decades, Fevicol has…
Everest Spices: A Journey of Flavorful Marketing Strategies
Everest Spices, a brand rooted in Indian tradition and innovation, has transformed from a small spice shop in South Bombay to a global culinary powerhouse…
What is Advertising? Types, Characteristics & Importance
Advertising has become integral to our daily lives in today’s fast-paced world. Wherever we walk, from the billboards on the streets to the commercials on…
Dabur’s Strategy: Keeping Ayurveda Relevant in Modern Times
Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks…
Café Coffee Day’s Strategy: Brewing Success in India
In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just…
Britannia’s Iconic Marketing Strategy: 100 Years of Flavor & Trust
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…