Dabur’s Strategy: Keeping Ayurveda Relevant in Modern Times
Did you know one of India’s greatest contributions to the world is Ayurveda? That 5,000-year-old wisdom our grandmothers swear by still thrives today, all thanks…
Author: Chetana HP
Café Coffee Day’s Strategy: Brewing Success in India
In a country that traditionally favors tea, Café Coffee Day (CCD) has transformed India’s beverage landscape by making coffee a go-to choice. CCD didn’t just…
Britannia’s Iconic Marketing Strategy: 100 Years of Flavor & Trust
For over a century, Britannia has been the heart of every Indian tea-time, not merely selling biscuits but creating memories with each crunchy bite. From…
Asian Paints’ Winning Marketing Strategy Through Emotional Connection
Asian Paints isn’t just a leading paint company; it’s a brand that understands the art of creating meaningful connections with its customers. For over 73…
What are the 7 Functions of Advertising-Detailed Explanation
Ever wondered why advertising is everywhere—from billboards to your Instagram feed? It’s not just about selling stuff; it’s about shaping perceptions, creating demand, and keeping…
Amazon to Expand Ads on Prime Video by 2025, Introduces Interactive Shoppable Ads for Viewers
Amazon has announced plans to significantly increase the presence of ads on its Prime Video platform by 2025, following months of testing. Despite initial concerns…
Namma Metro Coaches to Feature Advertisements for the First Time
Bengaluru joins cities like Delhi, Hyderabad, and Kochi in metro advertising. For the first time since its inception in 2011, Bengaluru’s Namma Metro will display…
Ultimate Benefits of Multichannel Marketing in 2025
Engaging customers through a singular channel is no longer adequate. Consumers now interact with brands across a variety of platforms, including social media, email, websites,…
Bengaluru’s 3D Billboard Advertisement Goes Viral
A 3D billboard in Bengaluru has taken advertising creativity to new heights, captivating commuters and sparking debates on its impact. The innovative ad, promoted by…
Reddit Unveils AI-Powered Tools to Streamline Ad Creation in Ads Manager
Reddit has introduced a new suite of AI and automation features to its Ads Manager, designed to simplify ad creation and optimize campaign performance just…