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Author: Arpita

Case Studies

Outdoor Campaign for an International Exhibition in Mumbai

Posted onMay 10, 2019August 7, 2019 Author Arpita
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Client: BLECH India 2019 Objective: To raise awareness about BLECH India 2019, an International exhibition for metal industry work, with 400 exhibitors across 13 countries as participants Execution…

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Case Studies

Outdoor Campaign for Swiggy in Bengaluru

Posted onMay 9, 2019August 8, 2019 Author Arpita
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Client Swiggy Objective To promote the newly opened restaurants in the areas like Bellandur, Sanjaynagar, Yelahanka, Mathikere etc. Execution Images Veternary College, Sanjaynagar Allalasandra Railway…

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Opinion/Trends

Bhakti ki Shakti: How advertising on devotional channels can become your ticket to TV advertising?

Posted onMay 8, 2019September 10, 2020 Author Arpita
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Summary: In the last 3 years, viewership for devotional channels has increased five-fold. Most of the devotional channels are FTAs with 60:40 viewership ratio between…

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Trivia

Media Trivia: Match The #Hashtags

Posted onMay 2, 2019August 1, 2022 Author Arpita
Vivid Social Networking Icons Blocks Besides Hashtag Text 23 2147841377

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SEO, SEO-Non Traditional

Exclusive Offer: Advertising in Tech Parks

Posted onApril 30, 2019April 22, 2022 Author Arpita
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Limited Period Offer: Exclusive discount on Tech Park Advertising. Check our Advertising in IT Park Package-Pan India Advertising in Tech Parks involves placing display ads…

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Upcoming Movies

Upcoming Movies in May 2019

Posted onApril 24, 2019August 8, 2019 Author Arpita
Night To Remember

Another exciting month for Cinema Advertisers. Check out the movies releasing in May 2019. Here is a snapshot of Google Trends that shows how the…

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Case Studies

Apple: Campaign Execution For Launch of Imagine Store in Vega City Mall, Bengaluru

Posted onApril 17, 2019August 11, 2022 Author Arpita
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Client: Ample (Imagine Stores) Objective: To create awareness about the launch of the new imagine (Apple) store in Vega City Mall, Bannerghatta Road Approach: Multi-channel…

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Opinion/Trends

The Case of Dangal Channel & the future of TV ads in HSM

Posted onApril 17, 2019April 26, 2022 Author Arpita
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Summary: With top GEC FTA channels like Zee Anmol, Star Bharat, Star Utsav, Sony Pal, Rishtey moving to Non-FTA mode, viewership for the FTA channels,…

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News/Reports, Reports

Are you leaving out Gen X from your digital ad campaigns?

Posted onApril 17, 2019April 28, 2022 Author Arpita
1 1

Gen X or Generation X basically refers to people born from the early to mid-1960s to late 1970s to early 1980s. Currently, they form the…

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Case Studies

Outdoor Advertising for a Social Media Platform in Bangalore

Posted onApril 5, 2019August 8, 2019 Author Arpita
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Client Hush-Make Work Awesome is a platform for employees to get answers to their career and work-related questions. Campaign Objective To promote awareness amongst employees/workers…

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