The Women’s Premier League (WPL) 2026 runs from 9 January to 5 February 2026, with matches held in Navi Mumbai (DY Patil Stadium) and Vadodara (BCA Stadium). Featuring MI, RCB, DC, UPW, and GG, the league offers high-impact advertising opportunities across TV, OTT, digital, social, and in-stadium branding—making it one of India’s top sports advertising periods.
A steady rise in viewership—particularly among urban female audiences, families, and younger cricket fans—has positioned the WPL as a preferred media avenue for brands seeking high reach, strong recall, and deeper engagement. Many marketers have also begun consulting specialist sports advertising agencies such as The Media Ant, given their experience in planning cricket-led campaigns and navigating inventory across broadcast, OTT, and regional markets. Their on-ground knowledge of sports media patterns has helped brands refine placements and pick high-impact match days without overshooting budgets.
For marketers planning integrated campaigns, the WPL 2026 schedule serves as a powerful blueprint to identify the right match windows, peak moments, and audience touchpoints.
WPL 2026 Key Highlights
- Season Duration: 9 January – 5 February 2026
- Host Venues: DY Patil Stadium (Navi Mumbai) & BCA Stadium (Vadodara)
- Participating Teams: Mumbai Indians (MI), Royal Challengers Bengaluru (RCB), Delhi Capitals (DC), UP Warriorz (UPW), Gujarat Giants (GG)
- Opening Match: MI vs RCB
- Final Match: 5 February 2026, Vadodara
These details make WPL 2026 a strategic period for advertisers targeting pan-India reach, female decision-makers, youth markets, and Tier-1 & Tier-2 city audiences.
WPL 2026 Full Schedule & Advertising Insights
| Match No. | Date | Fixture | Venue | Advertising Insight |
| 1 | 09-Jan-2026 | MI vs RCB | Navi Mumbai | Maximum attention; ideal for launches |
| 2 | 10-Jan (A) | UPW vs GG | Navi Mumbai | Cost-effective impressions |
| 3 | 10-Jan (E) | MI vs DC | Navi Mumbai | Strong prime-time female viewership |
| 4 | 11-Jan | DC vs GG | Navi Mumbai | Balanced metro coverage |
| 5 | 12-Jan | RCB vs UPW | Navi Mumbai | Youth-driven engagement |
| 6 | 13-Jan | MI vs GG | Navi Mumbai | High storytelling potential |
| 7 | 14-Jan | UPW vs DC | Navi Mumbai | Tier-1 + Tier-2 blended reach |
| 8 | 15-Jan | MI vs UPW | Navi Mumbai | Strong family co-viewing |
| 9 | 16-Jan | RCB vs GG | Navi Mumbai | OTT-first audience spike |
| 10 | 17-Jan (A) | UPW vs MI | Navi Mumbai | Awareness-led campaign suitability |
| 11 | 17-Jan (E) | DC vs RCB | Navi Mumbai | Premium rivalry inventory |
| 12 | 19-Jan | GG vs RCB | Vadodara | Gujarat-centric engagement |
| 13 | 20-Jan | DC vs MI | Vadodara | Consistent metro viewership |
| 14 | 22-Jan | GG vs UPW | Vadodara | Regional advertising potential |
| 15 | 24-Jan | RCB vs DC | Vadodara | High social media discussions |
| 16 | 26-Jan | RCB vs MI | Vadodara | Republic Day viewership surge |
| 17 | 27-Jan | GG vs DC | Vadodara | Strong FMCG audience fit |
| 18 | 29-Jan | UPW vs RCB | Vadodara | Digital-first audience |
| 19 | 30-Jan | GG vs MI | Vadodara | Strong recall-oriented exposure |
| 20 | 01-Feb | DC vs UPW | Vadodara | Pre-playoff interest rise |
| 21 | 03-Feb | Eliminator | Vadodara | High-demand premium ad slots |
| 22 | 05-Feb | Final | Vadodara | Season’s highest reach |
Advertising in Navi Mumbai & Vadodara
Advertising Opportunities in Navi Mumbai (DY Patil Stadium)
Navi Mumbai matches typically deliver:
- Higher metro reach
- Strong female and youth audiences
- Strong OTT + social media spikes
- Premium exposure for financial services, lifestyle brands, and entertainment apps
Brands advertising in Maharashtra often leverage local language feeds and city-focused digital campaigns.
Advertising Opportunities in Vadodara (BCA Stadium)
Vadodara offers:
- Large Gujarat-based cricket fanbase
- Strong FMCG and retail consumption pockets
- Balanced Tier-1 + Tier-2 audience reach
- Regional-language advertising potential on TV & OTT
This location is ideal for brands focusing on Gujarat, Rajasthan, MP, and Maharashtra markets. Local audience data helps advertisers fine-tune regional campaigns—something expert agencies regularly assist with.
Why WPL 2026 Matters for Advertisers?
1. Rapid Growth in Female Viewership
WPL continues to attract one of the fastest-growing female sports audiences in India—ideal for beauty, lifestyle, BFSI, and FMCG brands.
2. High-Value Prime-Time Slots
Evening matches ensure stable reach, delivering strong CPM efficiency across OTT and linear TV.
3. Strong Team-Based Loyalty
Team fandom allows:
- Geo-targeted ads
- Custom creatives
- Hyper-personalized campaigns
4. One-Month Continuous Visibility
With 31 days of matches, brands can create:
- Sequential narratives
- Multi-phase funnel campaigns
- High recall branding cycles
5. Global Appeal & Cross-Border Attention
WPL’s rising international footprint benefits:
- Beauty & fashion
- Fintech & payment apps
- Sportswear & lifestyle categories
Conclusion: Why WPL 2026 Is a High-Value Media Investment
The Womens Premier League 2026 offers one of the richest advertising ecosystems in Indian sports—spanning broadcast, digital, social, influencer-led content, and in-stadium branding.
With increasing viewership, expanding demographics, and strong fan loyalty, WPL provides brands with scalable reach, higher recall, and multi-platform engagement throughout January and February 2026.Advertisers looking to grow nationwide, connect with women decision-makers, and tap into India’s booming sports economy will find WPL 2026 to be a strategic, high-impact choice.
