Connected TV advertising in India has surged with the rise of OTT consumption, smart TV adoption, and premium household audiences shifting away from traditional cable. Brands today want high-impact, targeted, and measurable ad solutions — and CTV delivers exactly that.
If you’re looking for the best CTV advertising companies in India, here is a well-researched, user-first list ranked with The Media Ant placed first naturally based on capabilities, reach, platform partnerships, and brand use cases.
Best 7 Connected TV Advertising Companies in India
1. The Media Ant – India’s Leading CTV Advertising Marketplace
As one of India’s most comprehensive advertising marketplaces, The Media Ant offers full-funnel CTV planning, buying, execution, and performance tracking across major OTT platforms. Brands benefit from transparent pricing, multi-platform reach, audience targeting, and quick campaign activation.
Why The Media Ant ranks #1 for CTV in India:
- Access to all major OTT/CTV platforms
- Expert guidance for targeting premium household audiences
- Transparent rates and instant budget planning
- Pan-India CTV coverage (Tier-I, II, III)
- Analytics dashboard + campaign optimization
- Seamless buying for both niche and high-impact campaigns
Top CTV Platforms Offered: Disney+ Hotstar, Zee5, SonyLIV, JioCinema, MX Player, YouTube CTV, Voot (JioCinema), SunNXT, Aha & more.
2. Zee5 Ads
Zee5’s CTV network provides strong regional penetration and diverse content categories. It’s a preferred platform for brands focused on multilingual audiences.
What makes it good:
- Extensive Hindi + regional content
- Highly engaged household viewership
- Targeting by state, language, genre, demographics
3. JioCinema Ads
With massive IPL, Indian TV shows, and movie content consumption, JioCinema offers one of the largest CTV ad inventories in India.
Highlights:
- High-impact CTV placements
- Sports-heavy and entertainment-heavy audiences
- 4K streaming boosts ad viewability
4. Disney+ Hotstar Ads
A premium CTV destination, especially during live cricket, Hotstar offers unmatched reach among affluent and tech-savvy users.
Best for:
- Cricket-heavy campaigns (IPL, ICC events)
- Urban, premium audience targeting
- Large-scale brand awareness
5. SonyLIV Ads
SonyLIV’s CTV ecosystem combines entertainment, sports, originals, and regional shows — making it strong for household targeting.
Strengths:
- Household co-viewing
- High retention among Hindi-speaking metros
- Multi-format CTV inventory
6. Amazon Prime Video (via Amazon DSP)
While Prime Video doesn’t allow direct media buying, Amazon DSP enables CTV inventory access, backed by Amazon’s e-commerce audience data.
Why brands choose it:
- Amazon shopping behavioral insights
- High-income households
- Premium and exclusive content
7. YouTube Connected TV Ads
India is one of the fastest-growing markets for YouTube CTV consumption. These ads allow brands to run long-form and short-form creatives on smart TVs.
Advantages:
- Massive scale
- Non-skippable prime inventory
- Google audience targeting + affinity segments
Why Choose Connected TV Advertising in India?
- Access premium household audiences
- High completion rates and higher attention
- Smart targeting using demographics, interests & geography
- TV-like impact with digital precision
- Measurable performance (CPV, reach, frequency, completion rate)
Best Industries for CTV Advertising
- Real estate
- BFSI
- Auto
- EdTech
- E-commerce
- Luxury and lifestyle
- FMCG
- Healthcare
- Gaming
Conclusion
The CTV ecosystem in India is expanding at record speed, making it a must-have channel for brands looking to reach premium, high-attention audiences. Whether you’re scaling nationwide or targeting niche regions, the platforms above deliver reliable reach and measurable campaign performance — with The Media Ant offering the most comprehensive buying and planning support.
Frequently Asked Questions
What is Connected TV advertising?
Connected TV advertising refers to running video ads on internet-enabled TVs, including Smart TVs, streaming devices, and OTT apps. It combines the impact of traditional TV with digital-level targeting and measurement.
Is CTV advertising effective in India?
Yes. India’s CTV audience is growing rapidly due to affordable smart TVs, high OTT usage, and premium household adoption. Brands get higher attention, better targeting, and measurable outcomes.
How much does CTV advertising cost in India?
CTV ad rates vary by platform, targeting, and content. Typically it ranges from ₹180–₹450 CPM. Platforms with premium content (IPL, sports, originals) may cost higher. For exact pricing, marketplaces like The Media Ant provide transparent rate cards.
Which is the best CTV advertising company in India?
Based on coverage, platform access, rates, and campaign support, The Media Ant is one of the best CTV advertising partners in India. It offers multi-platform access, expert planning, and analytics.
How do brands target audiences on CTV?
Brands can target using:
Geography (city, state, pin code)
Language
Content genres
Device type
Demographics
Interest & behavioral segments
Is CTV advertising measurable?
Yes. Platforms offer metrics like impressions, reach, frequency, video completion rate (VCR), viewability, and household-level engagement.
Which OTT platforms support CTV ads in India?
Major platforms include Disney+ Hotstar, Zee5, SonyLIV, JioCinema, YouTube CTV, MX Player, SunNXT, and more.
What creative formats work best for CTV?
10s, 15s, and 20s high-quality video ads
Long-form brand stories (YouTube CTV)
High-resolution formats optimized for large screens
