Gross Rating Points (GRP)
Gross Rating Points, commonly referred to as GRPs, is a metric used in advertising and marketing to measure the reach and frequency of an advertising…
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Customer Retention Rate
Customer Retention Rate refers to the percentage of customers or clients that a business successfully retains over a specified period. It is a metric used…
Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of digital advertisements through real-time bidding (RTB) systems. This technology-driven approach uses algorithms and data to…
What is Growth Marketing? Importance, Strategies & Examples
Have you ever wondered how certain companies achieve rapid and sustainable business growth while leaving their competitors in the dust? Well, that’s where Growth Marketing…
Do’s and Don’ts of Advertising You Need To Know
What is Advertising? Imagine you’re scrolling through your favorite website, and suddenly, an eye-catching ad pops up, tempting you with the latest gadget or a…
What is Institutional Advertising? Advantages & Ad Examples
There have been several types of ads, each with its purpose and target audience. Do you think your business or organization’s mission isn’t translating well…
Political Advertising: Best Platforms to Use in 2023
What is politics in India? It is the race to become a household name and reach every possible Indian in the country. The political parties…
What is Commercial Advertising? Ultimate Guide to Boost Sales in 2025
Commercial advertising is a form of marketing that uses paid media to reach, influence, and convert potential customers. Its primary goal is to increase product…
What is VR Advertising? Types, Future & Examples
The Power of Virtual Reality Advertising: An Introduction Have you ever tried a product and felt disconnected from it, like you couldn’t fully grasp its…
5 M’s of Advertising & Examples You Need to Know
In today’s fast-paced world, where consumers are bombarded with messages from multiple sources, it’s essential to create effective advertising campaigns that capture their attention and…