What Is Supply-Side Platform (SSP)? Definition & Significance
A Supply-Side Platform (SSP) is a technology platform used by publishers to manage and optimize the sale of their digital advertising inventory. It enables publishers…
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Ad Transfers
Ad transfers refer to the process of moving or transferring advertising assets, such as creative materials, ad campaigns, or ad data, from one platform or…
Ad Stream
An ad stream refers to a continuous flow or sequence of advertisements presented to users within a specific medium or platform. It typically refers to…
Junk mail
Junk mail refers to unsolicited and unwanted promotional materials or advertisements that are sent to individuals through postal mail. It typically includes flyers, catalogs, credit…
Canonical Tag
A canonical tag, also known as a rel=”canonical” tag, is an HTML element that specifies the preferred version of a web page when multiple versions…
DoubleClick Digital Marketing (DDM)
DoubleClick Digital Marketing (DDM) is a comprehensive suite of digital advertising solutions offered by Google. It provides tools and technologies that enable advertisers and agencies…
Demand-Side Platform (DSP)
A Demand-Side Platform (DSP) is a software platform used by advertisers and agencies to automate the process of buying and managing digital advertising inventory. DSPs…
What Is Duplicated Audience? Definition & Significance
Duplicated audience refers to the portion of an advertising audience that overlaps or is common across multiple media channels or advertising platforms. It represents individuals…
What Is Block Programming? Definition & Significance
Block programming refers to a scheduling strategy used in broadcasting, where specific types of programs are grouped or “blocked” together during a designated time period….
What Is Sliding Billboard? Definition & Meaning
A sliding billboard, also known as a mobile billboard or scrolling billboard, refers to a large outdoor advertising display that has the ability to rotate…