Consolidated Audience
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
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Co-viewing
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….
Advanced TV
Advanced TV refers to the integration of digital advertising capabilities into traditional television channels and devices. It encompasses various technologies, such as connected TVs, smart…
Adex
Adex, short for advertising exchange, is a digital marketplace where publishers and advertisers can buy and sell ad inventory programmatically. It enables real-time bidding, automated…
Ad Unique User
Ad unique user refers to an individual user or customer who is identified and tracked across multiple devices or platforms. It allows advertisers to deliver…
Ad Unique Browser
An ad unique browser refers to a specific web browser that receives unique advertising impressions. It tracks individual browsers across multiple websites or platforms to…
Top 10 Advertising Myths You Should Know
In today’s digital age, where information spreads like wildfire, it’s easy to get caught up in misconceptions and half-truths. But fear not, because we are…
Bid Rate
Bid rate refers to the percentage of impressions that result in a bid during an online advertising auction. It indicates the level of interest advertisers…
Competitive Separation
Competitive separation refers to the practice of ensuring that advertisements from competing brands or similar products/services are not displayed within close proximity or in direct…
Universal Ad Package (UAP)
Universal Ad Package (UAP) refers to a standardized set of ad specifications and guidelines created by the Interactive Advertising Bureau (IAB). It provides a consistent…