Spot Television (or Radio)
Spot television (or radio) refers to the placement of advertisements on specific local television or radio stations, targeting a particular geographic area or market. It…
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What Is Duplicated Audience? Definition & Significance
Duplicated audience refers to the portion of an advertising audience that overlaps or is common across multiple media channels or advertising platforms. It represents individuals…
Lead
In the context of marketing and sales, a lead refers to an individual or organization that has shown interest in a company’s products or services….
Audience Turnover
Audience turnover refers to the rate at which viewers or listeners change or switch channels or stations during a specific time period. It is a…
What Is Cost Per Rating Point (CPRP)? Definition & Significance
Cost Per Rating Point (CPRP) is a metric used in media planning and buying to assess the cost efficiency of advertising campaigns. It calculates the…
Media Buying
Media buying refers to the process of purchasing advertising space or time across various media channels to reach a target audience. Media buyers negotiate and…
Over The Top (OTT)
Over The Top (OTT) refers to the delivery of video content, such as TV shows, movies, and other media, over the internet directly to viewers,…
What Is Funnel Marketing? Definition Explained
Funnel marketing, also known as a sales funnel or marketing funnel, is a marketing strategy that focuses on guiding potential customers through a series of…
Below The Line
BTL (Below-The-Line) advertising refers to promotional activities that do not rely on traditional mass media channels such as television, radio, or print. BTL advertising focuses…
Ad inventory
Ad inventory refers to the available advertising space or placements on websites, apps, or other media channels where advertisements can be displayed. It represents the…