Media Trivia: Digital Consumption in India
With more than half a billion internet users, online activities in India is at an all-time high and growing at an unprecedented rate. From watching a video, listening to the radio, reading a newspaper to playing games, digital has touched every corner of the content consumption. Gone are the days when the traditional medium was fighting digital, now everyone is trying to get a slice of it- OTT and online gaming being the major change drivers. Here is a quiz based on the latest report by KPMG that would throw some light on the state of digital consumption in the country.