The New Behemoth: Viacom18 and Disney Star’s Merger Reshaping Indian Entertainment Industry
In a groundbreaking move that has left all of India raving, Viacom18 and Disney Star have merged and are now known as the “New Titan”…
Category: Hero
Deceptive Patterns in top Indian app: An ASCI Report
At the heart of this study is a pressing question: How can we align business goals with the safeguarding of user interests? In the rush…
T20 World Cup 2024 Advertising on Disney+Hotstar & Star Sports: A Complete Guide
With the T20 World Cup 2024 drawing near, the world’s anticipation reaches an ovation as the passionate cricket lovers are turned on by a wave…
Exploring the Top Digital Trends Reshaping Industries in 2025
In 2025, India’s digital world is buzzing with exciting trends that are changing how people connect and make choices online. From social media’s influence on…
Sports Marketing’s Playbook For Turning Fans Into Customers
Suppose a universe such that every chat, cheers and any spirit combustion about sports has not just the elements of passion but also an opportunity…
Sports Advertising vs Performance Marketing Impact & Strategies
In the world of small and medium-sized businesses, every dollar counts and exposure is crucial. Given this environment, getting the right marketing plan isn’t merely…
A Complete Guide To Sports Team & Franchise Sponsorship
Why Sports Sponsorship Matters for Your Brand? Picture the excitement of a major sporting event. The stadium is buzzing, fans are cheering, and athletes are…
Indian Cricketers Who’ve Stolen Hearts in TV Commercials
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
What happens to advertisers’ money if a match gets canceled, interrupted, or is shorter than expected?
Imagine you’re all set for a thrilling night of watching your favorite sports team face off against their arch-rivals. You’ve got your snacks, your lucky…
Athletes as Brand Ambassadors
Definition of Brand Ambassadors Imagine spotting your favorite athlete in a trendy ad, showcasing a brand that captivates your interest. That’s the power of athletes…