5 Key Steps in Media Planning Explained
What is Media Planning? Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It…
Category: Advertising
Strategic Scheduling and New Markets: The Impact of the T20 World Cup
The T20 World Cup has evolved significantly as a premier cricketing event, and this year’s edition is being hosted jointly by the West Indies and…
What Is Reminder Advertising and Why Do We Need It?
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
Indian Ad Market Set to Reach ₹1.22 Lakh Crore in 2024: Report by IPG Mediabrands
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…
Newspaper Advertising Trends to Follow in 2025
Newspaper advertising continues to be a potent medium in the marketing world, adapting to modern trends and technologies. As we move into 2025, it’s crucial…
Top BTL Marketing Activities in 2025
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Top 10 Memorable Ads from Indian Festivals
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging…
Top 10 Customer Retention Strategies to Follow in 2025
In 2025, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
Everything You Need to Know about Wall Wrap Advertising
Wall wrap advertising has become an increasingly popular method for businesses to showcase their brands, products, and services in a highly visible and impactful way….
8 Powerful Future Trends in Non-Traditional Advertising 2024-25
The idea of the internet as the primary medium of advertising is still relatively new, and with the rapid advancement of technology, the world of…