Marketers Embrace CTV and Retail Media as Emerging Advertising Mediums

In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
In a recent afaqs panel discussion, experts explored how marketers can leverage connected TV (CTV) and retail media to reach consumers more effectively. As traditional…
As the 2024 Wimbledon Championships kicked off on Monday, Disney Star announced an impressive lineup of sponsors, showcasing the tournament’s prestige. Eleven top brands have…
Every business needs advertising to help it thrive. This makes it a powerful tool that aids companies to promote their products to their target market…
Social commerce is the future of online shopping since it pulls together consumers’ engagement in social media and the swift buying experience of e-commerce. Therefore,…
Vernacular marketing is basically talking to people in their language. Imagine trying to sell ice cream to someone in Spanish when they only speak English…
Overlay Ads are added into Instagram reels by Meta. This feature will offer banner ads in short form content while the reels are being watched…
In 2024 Paris is not only going to play the hosting country for the Olympics but it is going to welcome an ode to advertising…
Phygital Marketing, a new concept gaining attention, seamlessly blends physical and digital marketing strategies. It uses both real and digital worlds’ best qualities so that…
Content marketing is more than just writing a blog post. It’s a versatile tool that can take on countless forms to capture and engage your…
The Paris Olympics are just around the corner, and the excitement is palpable. Fans eagerly anticipate the mega sporting event, which will run from July…