Key Difference Between Rural Marketing and Urban Marketing
Ever wondered why a marketing campaign that explodes in big cities completely flops in small towns? Or why brands like Coca-Cola and Nike use entirely…
Author: Maanasa Parameswaran
What is Vernacular Marketing? Key Strategies and Examples
Vernacular marketing is basically talking to people in their language. Imagine trying to sell ice cream to someone in Spanish when they only speak English…
17 Popular Types of Content Marketing in 2025
Content marketing is more than just writing a blog post. It’s a versatile tool that can take on countless forms to capture and engage your…
Top 10 Media Buying Platforms in 2025
What is Media Buying? Media buying is like shopping for ad space or airtime—but on a much larger scale. It’s about strategically choosing where and…
8 Different Types of Media Buying You Should Know
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
5 Key Steps in Media Planning Explained
What is Media Planning? Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It…
Top BTL Marketing Activities in 2025
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Google Unveils TV Ad Network for 20 Million Google TV and Android TV Users
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
The ICC Men’s T20 World Cup: A Shift to Connected TV (CTV) Draws Advertisers’ Focus
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
10 Key Characteristics of BTL Advertising Explained
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…