Top 10 Brand Advocacy Campaigns of all Time
What are Brand Advocacy Campaigns? Brand advocacy campaigns are marketing initiatives designed to mobilize and empower customers, employees, and other stakeholders to actively promote and…
Author: Maanasa Parameswaran
Top 10 Storytelling Techniques for Compelling Advertising
Top 10 Storytelling Techniques To Captivate Audience 1. Conflict Introduce challenges or obstacles in your story to create tension and keep your audience engaged, compelling…
Top 10 Agile Marketing Techniques for Rapid Business Growth
What is Agile Marketing? Imagine a marketing department that throws out long, detailed plans and embraces constant tinkering instead. That’s the core idea of Agile…
Top 10 Micro-Moments in Marketing That Drive Conversions
In today’s fast-paced world, consumers are constantly reaching for their smartphones to research, compare, and ultimately, convert. These fleeting moments of decision-making are called micro-moments….
What is Meme Marketing? Strategy, Benefits and Example
What is Meme Marketing? Meme marketing is a digital marketing strategy that utilizes the shareable nature of internet memes to promote brands, products, or ideas. …
5 Best Augmented Reality Advertising Campaigns
What is Augmented Reality Advertising? Imagine walking down the street and seeing a floating animation of a new sneaker appear on your friend’s foot, or…
What is Omnichannel Marketing? Benefits and Examples
What is Omnichannel Marketing: Explained Omnichannel marketing represents a pivotal shift in the way businesses approach customer engagement. Unlike traditional marketing approaches, which often operate…
Top 10 Must-Know Holiday Marketing Tips for 2024
Introduction to Holiday Marketing Holiday marketing is an essential aspect of any business strategy, especially as the festive season approaches. It’s a time when consumer…
What is Niche Marketing? Examples & Advantages
Understanding Niche Marketing Niche marketing is a strategic approach where businesses target a specialized segment of the market rather than pursuing a broad audience. This…
What is Ambient Advertising? Example, Characteristics & Advantages
What is Ambient Advertising? Ambient advertising, also referred to as ambient media or ambient marketing, is a form of advertising that involves placing promotional messages…