8 Different Types of Media Buying You Should Know
Media buying is the process of purchasing advertising space and time on various media platforms with the goal of promoting a product, service, or brand…
Author: Maanasa Parameswaran
5 Key Steps in Media Planning Explained
What is Media Planning? Media planning is the strategic process of determining the best way to communicate a marketing message to a target audience. It…
Top BTL Marketing Activities in 2025
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Google Unveils TV Ad Network for 20 Million Google TV and Android TV Users
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
The ICC Men’s T20 World Cup: A Shift to Connected TV (CTV) Draws Advertisers’ Focus
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
10 Key Characteristics of BTL Advertising Explained
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
7 Key Benefits of BTL Activity & Why It Works
Below-the-line (BTL) activity involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channels. BTL advertising…
BTL Advertising Strategy Guide | Step-by-Step Approach
If you’re ready to take your brand’s visibility up a notch, you’ve come to the right place. Today, we’re delving into the exciting world of…
10 Tips to Create a Winning Newspaper Advertising Strategy
Overview of the Newspaper Industry The newspaper industry, a cornerstone of traditional media, continues to offer a powerful platform for advertisers to reach diverse audiences….