Advertising made simpler for you. Read about new Advertising Trends, Campaigns, and Strategies.
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This…
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…