Surging Demand for TV Ads as India Advances to Super 8 in T20 World Cup
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…
Author: Chetana HP
Below the Line Marketing Advantages and Disadvantages
Below-the-line (BTL) marketing targeting particular consumer categories with direct, tailored communication sets it apart from conventional Above-the-line (ATL) techniques. BTL marketing is a more sophisticated…
Big Score: T20 World Cup Ad Revenue Set Double to Rs 2,000 Crore
Advertisers are flocking to the T20 World Cup, fueled by Disney Star’s recent announcement of free streaming for the event. Media agency executives and industry…
What is Roadshow Marketing? Types, Benefits and Examples
Roadshow marketing has emerged as a dynamic strategy for brands to connect with their target audience. Roadshow marketing involves taking a company’s message, products, or…
Top 10 Memorable Ads from Indian Festivals
Indian festivals are a kaleidoscope of vibrant colors, rich culture, and age-old traditions, celebrated with boundless joy and enthusiasm throughout the nation. These festivities, ranging…
Top 10 Customer Retention Strategies to Follow in 2025
In 2025, it is crucial for businesses to focus on customer retention in order to achieve sustainable growth and stay ahead of the competition. With…
T20 Cricket World Cup Ads Influence 85% of Viewers, Reveals iCubesWire Survey
A recent survey conducted by iCubesWire, an ad technology platform, has unveiled significant insights into the viewing habits, platform preferences, and advertisement influences among fans…
TV is Preferred by 50% of T20 World Cup Fans, Streaming Services by 21%, Reveals iCubesWire Survey
59% of fans acknowledge TV commercials as the most noticed form of advertisement during the T20 World Cup New Delhi: A groundbreaking survey conducted by…
PayPal Develops Personalized Advertising Platform
PayPal is developing a new advertising platform that leverages its extensive customer data to help merchants target their ads more effectively. The payments giant has…
T20 World Cup: TV Ad Rates Drop by 15% Amid Cricket Fatigue and Budget Constraints
The ICC Men’s T20 World Cup, boasting an estimated total viewership of 850 million across linear and digital platforms, presents a significant opportunity for advertisers….