What is Advertising Campaign Planning? Process and Factors
In the exciting world of business, getting noticed is absolutely essential. That’s where Advertising Campaign Planning comes in as the genius behind the scenes, creating…
Author: Chetana HP
What is Conversational Marketing? Top 5 Examples and Benefits
Conversational marketing is a game-changer in how businesses connect with their customers. Using chatbots, messaging apps, and live chat allows personalized interactions, quick responses, and…
5 Types of Visibility in Digital Marketing
In the dynamic world of digital marketing, establishing a strong online presence is crucial for achieving success. As businesses navigate through the complexities of the…
15 Types of Appeal in Advertising You Should Know
Advertising appeal serves as the strategic heartbeat of marketing campaigns, wielding the power to captivate audiences, evoke emotions, and influence consumer behavior. It is essentially…
Top 10 Outdoor Advertising Agencies in Chennai
Chennai is a vibrant metropolis known for its dynamic business environment and cultural heritage. In such a dynamic setting, outdoor advertising plays a crucial role…
JioCinema Unleashes CTV Advertising Revolution Ahead of IPL 2024
Advertisers are eagerly anticipating a surge in the popularity of Connected TV (CTV) ahead of the IPL 2024. Last year’s IPL on CTV, particularly on…
What is In-App Advertising? Types, Trends & Examples
Nowadays, with the increasing number of smartphone users, you may have observed the appearance of advertisements while scrolling through your favourite applications. This is known…
Top 10 Hindi Newspapers in India 2025
Hindi newspapers hold a crucial position in shaping India’s media landscape, reflecting the linguistic diversity that exists within the nation. With a wide range of…
5 Functions of Marketing Research You Should Know
Marketing research is like a thrilling adventure where we try to understand how the market works. It’s like being a detective, solving the mysteries of…
Role of Advertising in Promoting a Brand
Advertising plays a pivotal role in shaping contemporary societies and exerting influence on consumer behaviour. As enterprises endeavour to establish a formidable presence in the…