What Is Consolidated Viewing? Definition & Meaning
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Archives: Glossary
What Is Consolidated Audience? Definition & Meaning
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Conditional Buy-Through
Conditional buy-through refers to a media buying agreement or arrangement in which the advertiser or media buyer commits to purchasing additional advertising inventory or placements…
Co-viewing
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….
Companion Ad
A companion ad is a type of advertisement that accompanies the primary content or main ad on a webpage or within a digital media player….
Companion Banners/Ad(s)
Companion banners/ads refer to supplementary display advertisements that are placed alongside the primary content or main ad on a webpage or within a digital media…
What Is Compressed Digital TV? Definition & Significance
Compressed digital TV refers to the technology and process of compressing television signals into a digital format for transmission and broadcasting. It involves encoding the…
What Is Client Initiated Ad Impression? Definition & Significance
Client initiated ad impression refers to an advertising metric that measures the number of times an ad is loaded and displayed to a user’s device…
Appreciation Index
The appreciation index is a metric used to measure the level of audience appreciation or response to a particular media program, such as a TV…
What Is Campaign Reach? Definition & Meaning
Campaign reach refers to the total number or percentage of unique individuals or households exposed to a specific advertising campaign within a given time frame….