What Is Decay Constant (Advertising)? Definition & Significance
In the context of advertising, decay constant refers to the rate at which the effectiveness or impact of an advertisement diminishes over time. It represents…
Archives: Glossary
Lead
In the context of marketing and sales, a lead refers to an individual or organization that has shown interest in a company’s products or services….
Lead Nurturing
Lead nurturing refers to the process of building and maintaining relationships with potential customers (leads) throughout their buyer’s journey. It involves engaging with leads at…
What Is Press Advertising? Definition & Meaning
Press advertising refers to the placement of advertisements in printed publications, such as newspapers, magazines, or trade journals. It involves creating visually appealing and persuasive…
What Is Pre-emption (Preemptible)? Definition & Significance
Pre-emption, also known as pre-emptive, refers to the practice of rescheduling or replacing a previously scheduled advertisement with another commercial. It occurs when an advertiser’s…
End Rate
End Rate refers to the rate at which an advertisement or commercial appears toward the end of a television or radio program. It represents the…
What Is Block Programming? Definition & Significance
Block programming refers to a scheduling strategy used in broadcasting, where specific types of programs are grouped or “blocked” together during a designated time period….
What Is Average Quarter-Hour Rating? Definition & Significance
Average Quarter-Hour Rating (AQH Rating) is a measurement used in media research and advertising to quantify the audience reach and popularity of a particular television…
Average Quarter-Hour Persons (AQH)
Average Quarter-Hour Persons (AQH) is a metric used in media research and advertising measurement. It represents the average number of individuals who are tuned in…
Audience Turnover
Audience turnover refers to the rate at which viewers or listeners change or switch channels or stations during a specific time period. It is a…