10 Key Characteristics of BTL Advertising Explained
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…
Author: Maanasa Parameswaran
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
7 Key Benefits of BTL Activity & Why It Works
Below-the-line (BTL) activity involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channels. BTL advertising…
BTL Advertising Strategy Guide | Step-by-Step Approach
If you’re ready to take your brand’s visibility up a notch, you’ve come to the right place. Today, we’re delving into the exciting world of…
10 Tips to Create a Winning Newspaper Advertising Strategy
Overview of the Newspaper Industry The newspaper industry, a cornerstone of traditional media, continues to offer a powerful platform for advertisers to reach diverse audiences….
10 Local Newspaper Advertising Tips for Business
Advertising in local newspapers can be a game-changer for businesses, especially those looking to connect with their local community. Unlike digital ads, which people can…
Top 10 VR Experience Examples in Marketing
Virtual Reality (VR) in marketing utilizes immersive, computer-generated environments to create interactive and engaging consumer experiences. This technology enables brands to showcase their products, services,…
Top 10 Brand Identity Elements for Successful Businesses
In today’s competitive marketplace, a strong brand identity is essential for business success. It’s more than just a logo and a tagline; it’s the heart…
What is Brand licensing? Benefits and Example
Brand licensing Explained In marketing and advertising, brand licensing is a strategic partnership between two companies where one allows the other to use its brand…
Top 10 Ultimate Gamification Techniques to Boost User Engagement
What is Gamification? Gamification is the application of game-design elements and principles in non-game contexts to enhance user engagement, motivation, and participation. By integrating features…