Top BTL Marketing Activities in 2025
In 2025, BTL (Below-the-Line) marketing has emerged as a powerful tool for brands looking to connect with their audience in a more personalized and impactful…
Author: Maanasa Parameswaran
Google Unveils TV Ad Network for 20 Million Google TV and Android TV Users
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
The ICC Men’s T20 World Cup: A Shift to Connected TV (CTV) Draws Advertisers’ Focus
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
10 Key Characteristics of BTL Advertising Explained
BTL advertising, short for Below-the-Line advertising, is all about reaching specific customers with targeted messages. Instead of blasting out ads on TV or radio like…
What is Non-Traditional Marketing? Types and Example
Understanding Non-Traditional Marketing Non-traditional marketing is all about using creative and unconventional ways to promote products or services. Unlike traditional marketing, which relies on TV…
7 Key Benefits of BTL Activity & Why It Works
Below-the-line (BTL) activity involves targeted marketing efforts directed at specific groups of consumers, contrasting with above-the-line (ATL) advertising, which uses mass media channels. BTL advertising…
BTL Advertising Strategy Guide | Step-by-Step Approach
If you’re ready to take your brand’s visibility up a notch, you’ve come to the right place. Today, we’re delving into the exciting world of…
10 Tips to Create a Winning Newspaper Advertising Strategy
Overview of the Newspaper Industry The newspaper industry, a cornerstone of traditional media, continues to offer a powerful platform for advertisers to reach diverse audiences….
10 Local Newspaper Advertising Tips for Business
Advertising in local newspapers can be a game-changer for businesses, especially those looking to connect with their local community. Unlike digital ads, which people can…
Top 10 VR Experience Examples in Marketing
Virtual Reality (VR) in marketing utilizes immersive, computer-generated environments to create interactive and engaging consumer experiences. This technology enables brands to showcase their products, services,…