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Advertising in YouTube, Website
Popular Media
Youtube- Video Advertising-Option 1

Video

Per View

Card Rate

₹ 0.1

Offer Rate

₹ 0.1
Premium Media
Youtube-Banner Advertising

Banner

Per Unit

Card Rate

₹ 5

Offer Rate

₹ 5

Masthead

Per Unit

Card Rate

₹ 100

Offer Rate

₹ 100
Other Media
Youtube- Discovery Advertising-Option 1

Discovery

Per CPC

Card Rate

₹ 4

Offer Rate

₹ 4
**18% GST is applicable on the above rates

Language

English

Monthly active users

265mn+

Avg C T R

0.5%

Category Name

Social Media

About YouTube Advertising

Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 265 million as monthly user base, it has already reached 80% of the internet population in India. Hence, Youtube advertising in India is a very good opportunity for brands to reach their target audience.Get the best rates for advertising on Youtube with The Media Ant.



Click here to download the performance benchmark report.


Why advertise on Youtube?

Following are some benefits of YouTube Advertising:

  • YouTube has a reach of 225 million users in India and an average user watches about 40 minutes of video on YouTube. YouTube Advertising is a popular option to reach the masses especially non-metro cities which contribute 60% of the users.
  • One of the most important benefits of YouTube Advertising is the opportunity to target your customers by using any of the five filters possible: Topic, Demographics, Keywords, Placements and Category.
  • YouTube Advertising is economic as compared to other video platforms.
  • The advertisers can track the ad performance in real time and make changes whenever required.
  • Deeper connect with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaign
How does Youtbe work?

There are many types of YouTube Ads but at a higher level, YouTube Ads can be divided into Skippable Ads and Non-skippable Ads.

  • Non- Skippable Ads: These are 15-20 sec ads that are played before the videos. This type of YouTube ads is more effective for engagement as these cannot be skipped but are not well received by the audience, for they appear to be forced. Advertisers pay for these ads on a CPM basis.Bumper ads are non-skippable in nature but are only six seconds long. Advertisers pay for these ads on CPM basis. These ads can be used standalone or used to complement bigger non-skippable ads.

  • Skippable Ads: Skippable Ads are also known as True View Ads. These are usually skippable after 5 seconds. This type of YouTube ads can be shown in either of the two ways: In-stream or Discovery Ads. The advertisers have to pay only for the ads if they have been watched for 30 sec or the complete video (for videos lesser than 30 sec).
  • Discovery YouTube Ads: These ads appear in the search results, homepage, and related videos and as video overlays. These videos have no maximum length limit.

Apart from the abovementioned types of YouTube Ads, following are some other YouTube advertising options on YouTube:

  • Display Ads: These are displayed banner ads that appear on the YouTube page just above the suggested YouTube Videos.Overlay type of YouTube ads is mostly in the format of text or banner display ad which runs along the bottom of the video being played.
  • Masthead Video: This is a premium type of YouTube Ad which is charged on a per day basis. The Masthead video is present on the top of the Home Page.
Who should advertise on Youtube?

1. Brands trying to reach a digital-first audience

2. Recently launched brands looking to build brand awareness

3. Brands that are looking to scale their offline advertising activities

Past Advertisers

YouTube Advertising Past Advertisers

AdvertiserIndustryMedia OptionAvg CTR
CredBFSIDiscovery Ads1.2%
NetflixOTTSkippable video0.8%
BMWAutomobileMasthead Banner1%
ZomatoE-CommerceBanner Ads1%

Facts and Figures

Top Cities - Weekly Impressions

YouTube Advertising Top Cities - Weekly Impressions

CityImpressions (In Bn)
Mumbai3
Delhi6.3
Bangalore6.5
Hyderabad4
Kolkata3
Demographics Split

YouTube Advertising Demographics Split

Gender Split
Gender% of Reach
Male55%
Female45%
Age Split
Age% of reach
18-2430%
25-3425%
35-4417%
45-5413%
55-6410%
65+5%

Targeting Available on Youtube

YouTube Advertising Targeting Available

How Filters help in targeting the audience?


1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2. Language - One can target the audience by which language they are using the app. For example, an app that is only available in the Telugu language can use this filter to reach the right audience.

3.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

4. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. Advertisers also have the option of targeting people who are currently looking for a particular product or have shown an affinity towards an item for a long time. Further, Interest targeting can also include specific channels or specific genres of content.

5. Device - Device targeting is a wide range of options ranging from the brand of the device, cost of the device to type of device. For example, an app that is only available on android phones could select "android phones" as a targeting option.

6. Custom Audience - Custom Audiences include brand specific audiences created such as a retargeting list, look likes, and even an offline list of customers.

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension6 sec/ 10 sec/ 20 sec
Ad TypeVideo Ad/ Overlay Banner/Masthead Ad

Step 3: Select Start and End Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Steps for sharing Adwords access with Media Ant

1. Login to your Google Ad words Account.

YouTube Advertising Steps for sharing Adwords access with Media Ant

2. Copy 10 digit CID and mail it to media ant.

YouTube Advertising Business Manager Access To Agency Step 2

3. Your Ad words admin will get an email for confirmation.

YouTube Advertising Business Manager Access To Agency Step 3

YouTube Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. YouTube Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know YouTube Advertising Rates 2021. You can find the updated YouTube Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for YouTube Media Kit 2021, please check the blue tick beside the YouTube Advertising Rates under the Media Options tab. 

Top 5 Digital Advertising Platforms in Social Media Category in India according to Similarweb April-June 2021
Digital PlatformCategoryRanking
FacebookSocial Media1
InstagramSocial Media2
YoutubeSocial Media3
TwitterSocial Media4
LinkedinSocial Media5
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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