LinkedIn is a social networking site specifically for businesses and professionals. LinkedIn has a reach of 7.7 cr users in India. LinkedIn is the crowd favorite professional networking website. LinkedIn also has a Jobs section. LinkedIn among the few platforms that target ads to individuals by job roles. Get the best rates for advertising on LinkedIn with The Media Ant.

LinkedIn Marketing comes with the following advantages that are worth considering:

• Unlike Facebook and Instagram, LinkedIn specifically targets working professional. Hence, it is well suited for B2B as well as B2C companies
• LinkedIn Marketing has advanced targeting options like location, experience level, industry, job function etc. which makes it very easy to target specific position holders in specific industries. This feature is not available with any other social media.
• It has incredible reach in India with a whopping 7.7cr users. 

Following are the types of LinkedIn Ads possible:

Sponsored InMail: Sponsored inMails are sponsored emails from the advertisers to the target audience. Each inMail consist of a custom greeting, call-to-action button, body text and ability to add a link to the message body. These messages are charged on Cost per Send basis.

Lead Generation Forms: This type of LinkedIn Ads is beneficial for the businesses as these help companies with lead generation.

Carousel Ads: Feature a swipeable series of cards in a single ad to tell a deeper story, showcase multiple offerings, or provide insights for your audience.

Video Ads : Engage business decision makers with video ads in the LinkedIn feed on desktop and mobile.

Text Ads : Get your business in front of the audiences who matter most – and drive them to your website or landing pages.

Spot Light Ads : Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more.

Job Ads : LinkedIN your job to candidates with the right skills – both in emails and across LinkedIn.

1. Brands trying to reach a digital-first audience
2. Brands trying to reach working professionals 
3. Brands  new to the market and want to generate awareness.

How do filters help in targeting the audience?


1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

3. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

4. Education - LinkedIn offers the filter to target a user on the basis of his level of education. Options available include High School Diploma, Undergraduate Degree and the like. An example of the usage of this filter could be Universities that are trying to promote their master's program where having a bachelor's degree is a requirement. 

5. Job Role - LinkedIn offers to target users on the basis of their Job role. An example of the usage of this filter could be when a sporting event wants to advertise the availability of advertising inventory, they could use the filter to reach out to marketing heads in organizations. 

6. Company - Lastly, LinkedIn offers to target to reach out to a particular company or a particular category of company. For example, a B2B business for employee attendance could use a filter to reach out to companies with more than 200 employees. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Click here to view

1. Go to the Business page by login to your personal LinkedIn Ad Account

1.Search for the user to whom you want to provide access

Select the user and click on save

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Linkedin Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Linkedin Advertising Rates 2022. You can find the updated Linkedin Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.