Want to run a digital ad campaign but don't know the current online advertising cost? The Media Ant has access to the online advertising costs and results of various advertising and marketing mediums for different industry verticals.
Online advertising cost is slightly more affordable in comparison to offline advertising costs because in case of online advertising (mostly), ads are delivered to the audience through personal devices like mobile phones/laptops.
This factor plays a major role in determining online advertising costs because unlike offline advertising where the brand needs to pay the offline advertising rates upfront, in case of online advertising, they have to pay as and when the ads get delivered.
There are two criteria based on which the online advertising costs are determined-
Fixed online advertising costs: Fixed online advertising costs refer to advertising options where the ad rates are fixed irrespective of the performance of the ad. Eg- YouTube Masthead.
Performance-based online advertising costs: The biggest advantage of digital advertising is that it can be tracked and controlled on a real-time basis and each interaction with the audience is recorded. (CPM, CPC,CAP, CPI, CPL)
Online advertising costs in 2021 for India increased for the premium online advertising options. However, due to the growth in online advertising inventories, the average online advertising cost in 2021 has decreased.
Digital advertisement is the new reality. It has become one of the most popular forms of marketing for companies to promote their brand, product or service through digital channels. As internet access continues to grow and advertising dollars flow into digital media, more brands are investing in digital advertising than ever before.
Digital advertisement is a form of marketing used by companies to promote its brand, product, or service through digital channels. In this new era of technology where internet and social media are the most common ways for people to find information about products and services, it's important that companies do not miss out on opportunities to reach their target audience.
The popularity of digital advertising has also been changing in recent years due to the growth in social media platforms such as Facebook and Twitter which make advertising easily accessible.
Like the traditional offline advertising, online advertising also has various different mediums in order to engage with prospective customers.
According to industry research and marketing experts, the average online advertising rate in order to get the cost per thousand impressions can be divided into two possible parts, that is, Banner ads and video ads.
The average online advertising rate for online banner ads can range from Rs 50 to Rs 150, while the average rate for online video ads can range anywhere from Rs 100 – Rs 400.
Here are some basic online advertising cost for a few major digital platforms-
Online advertising rate for Google search advertising has the average benchmark CPC of Rs 20. On average, the online advertising rate for Facebook can range from Rs 40 and can go upto Rs 20,000 per day, which depends on how wide the target audience of your brand is.
The average cost per click for Instagram ads is Rs 8 and the average cost for impressions is Rs 50 and it's mostly dependent on the type of ad campaign you choose to run.
On Twitter, the average cost It could range from Rs 7 per engagement on a per day basis for promoted trends.
Want to know more about online advertising costs? Visit www.themediaant.com for the best updated digital ad rates.
Cost of online advertising is never static or fixed. It is highly changeable and depends on a lot of factors. There are many perks of advertising online.
With digital advertising, users can get a real time report of the ad performance as well as have control over the delivery in terms of filtering out the unwanted audience through targeting.
This factor, sometimes, increases the average cost of online advertising in terms of cost per reach as these ads are more accurate and work harder than offline ads to reach out to the intended customers.
The average CPC or cost per click for most of the verticals or platforms is Rs 5 – Rs 10, The CPM or CPC for different platforms will generally vary depending on the requirement of the advertiser.
Cost of online advertising also varies according to the bidding strategies that you can consider for your campaigns, which ultimately depends on your requirements and budget. The online pricing models that largely determine the cost of online advertising are-
According to EY-FICCI latest report, the digital advertising industry in India grew by 29% in 2021 to INR 246 billion. Apart from it, if considering advertising by SMEs and long-tail advertisers, this number would have reached INR 363 billion. This growth can be attributed to an increase in inventory volumes by about 30%.
Search and social contributed the highest to the total digital advertising revenue, a whopping 69%. Advertising on e-commerce platforms contributed a significant share of 16% of total digital advertising revenue.
OTT, Short Videos, News, and Audio had a share of 7%, 4%, 3% and 1% respectively. The digital advertising industry is projected to touch INR 314 billion in the year 2022.
This increase can be attributed to a number of factors.
The above mentioned facts prove that online marketing is the future of marketing and advertising.
The Media Ant is a Digital Advertising Agency In India having more than 1200 media options under digital advertising. We are a Premier Google Partner and we can help you set up your Google Search and Google Display campaigns and optimize them to be most economic.
Not only Google Ads, but The Media Ant can also support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora.
Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps, and Facebook Pages in India and can assure of the best digital advertising rates and discounts.
Internet marketing comes with the following advantages that are worth considering:
Your Digital Marketing Agency would provide you with the following options for running an online marketing campaign:
Digital Advertising Cost in India varies from platform to platform based on a number of criteria. Some of the platforms that allow the advertisers to set up their advertisements on their own, also known as self-serve platforms like Facebook, LinkedIn, Youtube and Quora, provide you with options of pricing (CPC, CPM).
The digital advertising cost incurred by the advertiser, in this case, would also depend on the target group, ad quality, and other advertisers competing for the same keywords/audience.
Apart from these self-serve platforms, there are websites that allow advertising on their websites (in CPM and CPC format, varies from site to site) in the form of banners, video ads, and audio ads too.
Following are the various digital advertising pricing models that can be offered by your digital marketing agency:
Apart from the above mentioned popular options, there are premium options also available like paid articles and influencer content that are priced higher than the popular options.
According to Alexa Rankings (A global website ranking system based on a website's average of daily unique visitors and its number of pageviews over the past 3 months), the following are top websites in India
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Following are some of the pointers that you can check for your advertising needs:
The above mentioned are some of the popular digital media options. There are more than 1000 online marketing options listed with The Media Ant. You can contact The Media Ant for a digital media plan based on your business requirements and budget.
Digital Advertising is a good option for both first-time advertisers and small businesses with lower budgets.
With internet marketing, advertisers have an option to test their market and optimize their campaigns in real-time and the learning from the online campaigns can be taken forward to offline campaigns as well.
The real-time tracking and ROI measurement makes online advertising a preferred media option for Small and Medium Enterprises (SMEs).
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year.
Hence, it is very important to check the updated digital advertising rates before booking your campaign.
To find the updated Digital Advertising Rates 2022, please click on the media card on the page, visit the particular digital advertising option and look for the latest digital advertising rates 2022 under the heading “Top Choice /Other Ad Options”.
Times of India