Tv was – and still is – an integral part of people’s life. Apart from being one of the most common leisure activities of the nation, it’s also one of the oldest and most sought after advertising mediums. Newspaper, radio and TV carried the entire advertising industry on their shoulders before the world was introduced to digital technology. Today, when everything has turned digital, ‘Smart TV’ has replaced and given new life to the old version of TV. This new interactive, flexible and modern version, leverages today’s modern technology to revolutionize people’s entire viewing experience.
The presence of countless advertising options in today’s market has made the decision of selecting the most suitable advertising medium more difficult. In such cases, advertisers need to understand the benefits provided by their preferred advertising medium and how it can help their brand. For those looking to advertise their brand on TV, the benefits are many:
For advertisers, TV is an indispensable medium, most useful for brands looking for a national reach. Due to high popularity, low cost per reach and increased penetration, It’s difficult to beat TVs impact in the advertising world. The unique combination of reach along with the time spent watching it, makes it one of the most sought after and trusted mediums of advertising. By reaching larger audiences in a targeted manner, it builds a relationship of trust and familiarity with the potential consumers along with giving the brand a good exposure.
When compared with other traditional mediums like radio and newspaper, TV enjoys a really high engagement rate. This characteristic is mostly because of its ability to capture or engage more than one senses of the viewer, hence providing them a multi sensationary viewing experience. By deploying the services of both audio and video, it ends up leaving a lasting impression on the consumer’s mind which helps them retain the advertisement for longer. The combination of the two keeps the viewer engaged and involved in what’s being shown to them and prevents them from losing attention. Also, watching TV as a family contributes significantly to its higher engagement factor.
TV is the most trusted medium after newspaper. So, if a brand advertises on it, the trust factor ends up being associated with that particular brand, thereby increasing its credibility in the minds of the consumers. Since TV advertisements tend to be a bit more costlier than other mediums, people tend to trust those brands more which put their ads on TV.
TV advertising gives a lot of choice to the advertisers and helps in long term brand building. All the above reasons combined makes TV advertising one of the best mediums of advertising in the current times.