Top Marketing Ideas To Promote Your New Year Event In Bangalore

how to promote events in Bangalore

In this article, we would discuss the best advertising platforms for promoting local events in Bangalore. 

We have covered the following topics in this article:

  • Clients’ preferred media in Bangalore
  • Recommended media for advertising in Bangalore
  • Hyperlocal advertising options in popular areas of Bangalore

The last two weeks of the year are the favorites for any typical Bangalorean. The weather is cool and pleasant. The city is showered with lights and there’s the smell of plum cake coming out of the uncountable number of bakeries across the city. People hang out with friends and family in Cubbon park and Forum mall alike. That very moment, you know a new year is around the corner.

With globalization, Christmas and New Year have become an integral part of Indian festive fabric. In the metro cities where companies mostly follow the global calendar, the month of December is marked by holidays, parties and celebrations. If you are a business associated with party venues, catering, and other services, we have created a list of most popular media options in Bangalore that would be the best for event promotion.

Who is this article for?

Anyone who is looking for ideas to promote their events. Christmas and New Year are the time of the year when the weather is cooler in India, people have holidays and they like to indulge in good food and a good time. During this time, the most common events in the cities are:

  1. New Year Parties
  2. Carnivals and parties at amusement parks
  3. Concerts by local and celebrity artistes
  4. Exhibitions and flea markets
  5. Theme based buffets in restaurants
  6. Staycation packages by hotels and resorts
event marketing in Bangalore

Most preferred advertising media in Bangalore

Based on the popularity, rates, and relevance; various cities have different preferred media. With the help of our in-house tool MASH, we have tried to find out the most trusted media of our past clients in Bangalore. Following is a screenshot:

top advertising media in bangalore
MASH Screenshot: Media Options

As seen in the screenshot, the top three preferred media in Bangalore are

  1. Nontraditional Advertising
  2. Radio Advertising
  3. Newspaper Advertising
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Our Recommendations

A. Nontraditional Advertising

  1. Transit Advertising in Bangalore: Transit advertising is a great medium to target specific areas and their neighboring localities in Bengaluru. Advertising in metro trains, public transport buses, metro train stations, autos, etc can help your brand to reach out to daily commuters. Bengaluru is notorious for its traffic. People spend long hours in Bangalore on the road. This makes transit advertising one of the most preferred advertising media.

Minimum Advertising Budget: INR 30,000

For more details, check the following links:

AC Bus Branding in Bengaluru

Non-AC Bus Branding in Bengaluru

Auto Branding in Bengaluru

Petrol Pump Advertising in Bengaluru

Metro Station Advertising in Bengaluru

Cab Branding in Bengaluru

  • Newspaper Inserts Advertising: Newspaper inserts are leaflets/pamphlets that are inserted inside the newspaper at the distributors. Bengaluru is known for its numerous apartment complexes. Through newspaper inserts advertising, advertisers can even target residents of a particular apartment complex.

Minimum Advertising Budget: INR 20,000

For more details, check the link: Newspaper Inserts Advertising in Bengaluru

  • Apartment Activation: Bengaluru is the land of IT and startups. A large population of Bangalore are migrants and live in high rise apartment complexes. One of the best methods to reach out to this niche is apartment advertising. There are various ways of doing apartment advertising- posters, lift branding, product kiosks and digital screen advertising being the most common ones.

Minimum Advertising Budget: INR 10,000

For more details, check the link: Apartment Advertising in Bengaluru

  • Mall Branding: Malls are an integral part of the culture of Bangalore. People visit malls on weekends to shop, eat out, party and watch movies. Hence, malls are one of the best places to promote an event. Advertisers can also opt for neighborhood retail stores to advertise in specific areas.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: Mall Branding and Retail Store Advertising in Bengaluru

  • IT Parks Advertising: People working in IT Parks are highly educated, have a higher affinity towards attending events and parties and also have higher purchasing power. Hence, it makes sense to target IT parks for advertising. Popular advertising options include elevator branding, pillar branding, kiosk activities, etc.

Minimum Advertising Budget: INR 1 Lakh

For more details, check the link: IT Park Advertising in Bengaluru

  • Advertising in Restaurants, Cafes, and Pubs: Eating out and partying are the two most favorite activities of people of Bangalore owing to a pleasant climate and higher affinity to spend. Advertising in restaurants and cafes is an effective way to grab attention to your upcoming events.

Minimum Advertising Budget: INR 30,000

For more details, check the link: Advertising in Restaurants, Cafes and Pubs

B. Radio Advertising

With the increasing number of private vehicles and cabs plying on the busy roads of Bangalore, listeners spend a considerable amount of time listening to radio channels. Radio channels are no more limited to playing music only. They have emerged as people’s local guides in the city. Hence, promoting an event on radio channels in Bengaluru (especially through RJ Mentions or Contests, etc) would bring desired results.

The 5 top radio channels in Bengaluru based on website traffic are

  1. Red FM Bengaluru
  2. Radio Indigo Bengaluru
  3. Radio Mirchi Bengaluru
  4. Big FM Bengaluru
  5. Radio City Bengaluru

Minimum Advertising Budget: INR 30,000

C. Newspaper Advertising

Newspaper advertising is one of the most popular advertising media for city-level targeting owing to audience reach and authenticity. Events are usually covered in the daily supplements of the newspapers.

The 5 top newspapers in Bengaluru based on website traffic are

  1. Times of India Bengaluru
  2. Deccan Herald Bengaluru
  3. Bangalore Mirror
  4. The Hindu Bengaluru
  5. Vijayavani Bengaluru

Minimum Advertising Budget: INR 1 Lakh   

D. Cinema Advertising

Cinema advertising is one of the best media to promote an event. Being in a captive environment and a relaxed state of mind, the audience is most likely to act positively on the ads. Also, the last two weeks in December witnesses mega-blockbuster movies release hence a surge in the number of moviegoers.

Top 5 popular cinema halls in Bangalore for cinema advertising based on website traffic are:

Cinema advertising in PVR Forum Mall

Cinema advertising in INOX Forum Value Mall

Cinema advertising in Sri Maruthi Theatre

Cinema advertising in PVR Elements Mall

Cinema advertising in Cinepolis Orion East Mall

Minimum Budget Required: INR 30,000

E. Outdoor Advertising

Outdoor advertising refers to placing ads on static properties like hoardings, bus shelters, skywalks, metro pillars, road medians, etc. Like transit advertising, outdoor advertising is an effective medium to promote a product in a specific area.

Minimum Advertising Budget: INR 1 Lakh

F. Digital Advertising

  1. Audio OTT Advertising: Indians have a high affinity for audio OTT platforms. An average Indian audio OTT user spends about 21.5 hours per week on audio OTT as compared to 17 hours. Owing to the high engagement rate, advertising on audio OTT platforms is a unique way to reach out to the audience. Not only banner ads but audio jingles are also popular on audio OTTs. You can check out the advertising rates for Wynk, Saavn, and Gaana.

Minimum Advertising Budget: INR 60,000

  • Video OTT Advertising: There is no data required to back the fact that video OTT platforms have grown to a tremendous size. From Hotstar to Jio Apps, cheap Internet data has helped video OTTs to reach out to every household. Not only the popularity, the advanced targeting options that video OTTs have like genre targeting. Some of the popular video OTT platforms are Hotstar, SonyLiv, Zee5 and Voot.

Minimum Advertising Budget: INR 10,000

  • Little Black Book Advertising: Little Black Book is a website/app that acts as a local guide on topics like travel, shopping, food, events, lifestyle, etc. Advertising on LBB would help brands meet their right audience.

Minimum Advertising Budget: INR 60,000

  • Ola Advertising: Ola app and Ola Play advertising together come with a suite of targeting options that help advertisers reach out to the right set of audience. Ola offers targeting options like time of the day, location, income level, cab type, etc as audience filter options as well as some fixed cohorts like frequent airport visitors, office goers in a particular location, etc.

Minimum Advertising Budget: INR 60,000

  • Swiggy Advertising: Swiggy, the popular food delivery app also offers advertising options to brands. Their order tracking page where most of the users spend considerable time has ad spaces where brands can place visually appealing ads about their events.

Minimum Advertising Budget: INR 60,000

  • Daily Hunt Advertising: Daily Hunt is a very popular content platform that provides content in 14 Indian languages. Apart from the usual targeting options like age, gender, etc, Daily Hunt offers an advanced level of location targeting at a pin-code level making it an apt choice for hyperlocal advertising.

Minimum Advertising Budget: INR 60,000

  • Google and Social Media Advertising: Social media is a great platform to promote an event. Most of the social media pages have event sections where event organizers can list their events. In terms of hyperlocal targeting, both Facebook and Instagram, as well as Google, help advertisers target people located in a certain area.

Minimum Budget Required: INR 10,000

Summarizing the above in a simple table

advertising rates in Bangalore

Hyperlocal advertising options for popular areas in Bangalore

Following are the top 5 areas in Bengaluru in terms of popularity and presence of restaurants, malls, pubs, etc. We have suggested the most popular advertising media options for these areas as well.

hyperlocal advertising in indiranagar
hyperlocal advertising in mg road
hyperlocal advertising in koramangala
hyperlocal advertising in jayanagar bangalore
hyperlocal advertising in HSR bangalore

Looking to promote your events in any of the following cities?

In case you are looking for the best advertising media for any other city, let us know in comments or write to us at Help@TheMediaAnt.com.

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