Top 10 OTT Platforms to Advertise in 2022

The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time is still ripe for the video advertising scenario to boom as households are quickly adopting CTV technology.

As per a report by the Confederation of Indian Industry and Boston Consulting Group, the media & entertainment industry in India has successfully revived to pre-pandemic level and is estimated to grow to $55-70 Bn by 2023 at approx 10-12% CAGR.

This growth will be heavily driven by the OTT market, which recently has a market share of 7-95 in India‚Äôs $27 Bn media and entertainment industry. However, the OTT market is expected to grow to 22-25% by 2030. 

Here you can check Top 10 OTT Platforms to Advertise in 2022.

1. Hotstar

advertise on disney hotstar

Hotstar is one of the most used video platforms across the country. Of course, the biggest attraction of the OTT platform is live streaming of Indian Premier League that has given the platform reach equivalent to YouTube last year.

However, there are a very few platforms that offer content mix, user experience as well as advertising options at par with Hotstar. This year, with Disney added to the existing platform, the offering has only got better.

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Category: Video OTT

Popular Ad Types: Banner ads, Video ads, Masthead banners, App install/Lead generation

Popular Targeting Options: Gender, Age, Geo, Interest, Language, Genre, Device

Users in App (Gender-wise)

Male61.4%
Female38.6%

Users in App (Age-wise)

18-24 years24%
25-37 years37%

Language-wise Distribution in %

Hindi61
Tamil11
Telugu9
Bengali9
English4
Malayalam3
Marathi2
Kannada1

User behaviour in %

E-Walleters40
Online shoppers73
OTT Lovers25

2. YouTube

advertise on youtube

Youtube is one of the top sites (3rd in rank after Google.com and Google.co.in) according to Alexa Top sites in India. With 265 million as monthly user base, it has already reached 80% of the internet population in India. Hence, YouTube advertising in India is a very good opportunity for brands to reach their target audience.

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Category: Video OTT

Popular Ad Types: Video ads, Banner ads, Masthead Video

Popular Targeting Options: Geo, Gender, Age, Affinity, In-Market, Life Events

Users in App (Gender-wise)

Male49.20%
Female50.8%

Users in App (Age-wise)

18-2426%
25-3438%
35-4424%

3. MX Player

advertise on mx player

Originally launched as a video player, MX Player is now one of the most downloaded OTT platforms in India. The platform has 100000+ hours of content across movies, TV shows, web series, music videos, sports & news genres and in over 10 languages. In 2018, MX Player was acquired by Times Internet.

Category: Video OTT

Popular Ad Types: Banner ads, Video ads, Native ads

Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device,  Network/carrier targeting, Retargeting

Users in App (Gender-wise)

Male75.9%
Female24.1%

Users in App (Age-wise)

18-2430%
25-3440%
35-4422%

Language-wise Distribution in %

Hindi65
Tamil14
Telugu12
Others9

User behaviour in Million

Technophiles120
BFSI104
Sports Enthusiasts103
Shopaholics102
Travel Buffs65
High Net Worth Individuals44
Fashionistas41

4. Jio Saavn

advertise on jio saavn

Jio Saavn is one of the most popular audio OTT apps with more than a 100 million downloads and offers content across multiple Indian languages like Hindi, English, Tamil, Telugu, Punjabi, Marathi, Kannada, Malayalam, Gujarati, Bengali, Rajasthani, Assamese, Odia, Urdu and Bhojpuri. Apart from well-curated playlists based on artists, genres, Jio Saavn also offers original content in terms of podcasts.

Category: Audio OTT

Popular Ad Types: Audio ads, Banner ads, Roadblock

Popular Targeting Options: Geo, Gender, Language, Age, Interest, Genre, Device

Users in App (Gender-wise)

Male63.3%
Female36.7%

Users in App (Age-wise)

18-2426%
25-3446%
35-4419%

5. Voot

advertise on voot

Voot is one of the most popular video OTT apps in India. Mostly known for the digital platform for popular channels like Colors and MTV, Voot has several highly watched reality shows like Big Boss and Roadies popular among the youth.

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Category: Video OTT

Popular Ad Types: Banner ads, Video ads

Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device

Users in App (Gender-wise)

Male46%
Female54%

Users in App (Age-wise)

18-2420%
25-3448%
35-4424%

Language-wise Distribution in %

Hindi80
Kannada12
Marathi3
Bangla2
Gujarati2
English1

6. Sony LIV

advertise on sony liv app

Sony Liv is a video OTT platform owned by Sony Pictures Networks India Pvt. Ltd. The VOD platform serves content from various Sony channels- Sony TV, Sony SAB, Sony Ten, Sony Max, Sony Max 2, Sony Six, Sony Pix, and Sony Yay. The platform has content in various languages like Hindi, English, Telugu and Tamil. Sony Liv also offers original content. 

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Category: Video OTT

Popular Ad Types: Banner ads, Video ads, Roadblock, Native ads

Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device, Top shows, Custom audience, Lookalike, Network/carrier targeting, Retargeting

Users in App (Gender-wise)

Male62.79%
Female37.21%

Users in App (Age-wise)

18-2417%
25-3437%
35-4436%

User behaviour in %

Technophiles35
News & Politics31
Sports Enthusiasts30
Shopaholics31
Foods & Dining27
Health & Fitness25
Fashionistas24

7. Gaana

advertise on gaana app

Gaana App is a free music streaming website with a huge collection of licensed Indian & International music. It is one of the largest Indian commercial music streaming service with over 185 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content.

Category: Audio OTT

Popular Ad Types: Audio ads, Banner ads, Roadblock

Popular Targeting Options: Geo, Gender, Language, Age, Interest, Genre, Device

Users in App (Gender-wise)

Male36.2%
Female63.8%

Users in App (Age-wise)

18-2431%
25-3452%
35-449%

8. Zee5

advertise on zee 5 app

Zee5 is an Indian video OTT platform owned by Zee Entertainment Enterprises and contains content from all Zee Network channels across 12 languages- Hindi, Telugu, Tamil, Malayalam, Kannada, Marathi, Bengali, English, Punjabi, Odia, Gujarati and Bhojpuri. The platform also offers live news channels and original shows.

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Category: Video OTT

Popular Ad Types: Banner ads, Video ads, Masthead Banner

Popular Targeting Options: Geo, Gender, Age, Interest, Language, Genre, Content, Device,  Retargeting, Top Shows

Users in App (Gender-wise)

Male55.5%
Female44.5%

Users in App (Age-wise)

18-2419%
25-3438%
35-4438%

Language-wise Distribution in %

Hindi55
Telugu11
Marathi9
Kannada8
Tamil7
Bengali5
Malayalam4

User behaviour in %

Shoppers77
News junkies76
Learning & Education73
E-Wallets69
Food & Grocery40

9. Spotify

advertise on spotify app

Spotify which is a Swedish audio streaming and media services provider founded on 23 April 2006 by Martin Lorentzon and Daniel Ek. The audio OTT one of the largest online music streaming service providers, which has more than 422 million monthly active users, including 182 million paid subscribers, as of March 2022.

Category: Audio OTT

Popular Ad Types: Audio ads, Banner ads, Roadblock

Popular Targeting Options: Geo, Gender, Language, Age, Interest, Genre, Device

Users in App (Gender-wise)

Male54.4%
Female45.6%

Users in App (Age-wise)

18-2423%
25-3435%
35-4429%

10. Jio TV

advertise on jio tv app

Jio App is a one-stop destination for recharges, UPI & payments, managing Jio devices, Movies, Music, News, Games, Quizzes, & a lot more.  One of the most important features of Jio App is Jio TV which is the video OTT platform of Jio and has access to live streaming of TV channels, exclusive content from various TV networks and also original content.

Category: Video OTT

Popular Ad Types: Video

Popular Targeting Options: Geo, Gender, Language, Age, Interest, Genre, Device, Content

Users in App (Gender-wise)

Male64.3%
Female35.7%

Users in App (Age-wise)

18-2422%
25-3445%
35-4424%

Users behaviour in Million

E-Walleters47.23
OTT consumers46.58
Shopaholics24.05

How can The Media Ant help?

As part of the advertising sector, it is important to ensure that your OTT advertising platform must provide the scalability, speed and infrastructure that you need for the customers for experiencing better advertising services. The Media Ant has 10 years of experience in advertising in a vast array of platforms, like print, digital, TV, radio, magazine, cinema and outdoor.

We can help you in planning and execution of your ad campaigns in your preferred OTT platform most importantly, we can provide you with the best rates and complete transparency regarding your OTT advertising campaign. You can visit The Media Ant website or Contact Us for more details.

You can also read other articles regarding OTT and Connected TV:

CTV Advertising for SMEs in 2022: A Complete Guide

How SMEs can expand their business through CTV Ads?

Media Trivia: OTT- A Paradigm Shift in Media and Entertainment 2021

We hope this article will be helpful to you, in case of any queries you may Contact Us or mail us at help@TheMediaAnt.com

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