IPL 2022 Hotstar Advertising Budget Calculator

IPL 2022 Hotstar Advertising Budget Calculator: Want to know how much would IPL Ad Cost 2022 advertising?

With The Media Ant’s Hotstar budget calculator, you are just one quick click away from getting the right budget for your Hotstar IPL 2022 campaign.

All you need to do is select the number of IPL matches, type of targeting, and ad length. Based on your input, the calculator will then display your campaign’s total cost, impression and CPM.

A simple yet highly effective tool, our IPL 2022 Hotstar budget calculator’s objective is to make your campaign planning more seamless and hassle free.

Skip to the calculator

IPL 2022 is expected to bring a lot of hope for marketers and advertisers. With the country slowly recovering from the pandemic, businesses of all shapes and sizes are all set to put their best foot forward regarding their advertising strategies. With IPL around the corner, brands are sure to get more competitive with every passing minute.

While it is well known that advertising in IPL creates a deep impact on the audience, advertising budget is a common concern. With television ad spots being charged as high as INR 15 lakh for a 10-sec spots, several brands would find IPL advertising unfeasible. Instead, they should consider digital advertising on Hotstar during IPL 2022 live streaming.

But, why should you consider IPL 2022 advertising on Hotstar?

Hotstar is known for it’s affluent audience with high propensity to purchase. Advertising on Hotstar not only gives you a chance to reach out to the IPL viewers during live matches but also helps you reach out to the relevant target audience through the use of audience filters.

What type of ads can you place on Hotstar during IPL matches?

Hotstar is very popular among brands for it’s video advertising. Video advertising during live streaming of IPL matches is the most preferred ad type for brands as it ensures the highest engagement. It’s known as the mid-roll ads. Mid-roll video ads are 10-30 sec non-skippable ads that would be played during the over breaks, drink breaks and other breaks during the live streaming of matches. These ads are very effective in terms of branding because they are long enough to narrate a touching story and are delivered to an audience that is highly engaged in the match. Only one level of targeting is possible for mid-roll video ads. Visit TMA IPL 2022 website page to know more about other Hotstar ad types for IPL 2022.

What are the various filters to target audience?

One thing that sets Hotstar apart from other mediums is the ability to filter audience during live streaming of matches. There are three types of targeting available- Geography, Premium Device and Interest level. Visit TMA IPL 2022 website page to know more about other Hotstar audience filters for IPL 2022.

How much money do I need to spend to advertise on IPL 2022 on Hotstar?

This is the most common question we face. Hence, we have created a simple calculator that would help you estimate your IPL Budget for advertising on Hotstar platform. Check out the introduction video below:

To find the approx. budget of your campaign, all you need to do is input the following details in the calculator:

  • The number of matches you would like to advertise in
  • The targeting required
  • The video length

The above inputs would then give you the following results:

  • CPM: based on video length and targeting option
  • Number of expected impressions
  • Expected Cost of your campaign

* Note

  1. The budget does not include GST
  2. The budget mentioned is just the recommended budget, Hotstar accepts ad campaigns starting at INR 3 Lakh.

To know more, contact us at help@themediaant.com

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