How to advertise your business in Mumbai? Here’s a complete guide

A complete guide to advertising in Mumbai

2. Mumbai: Media Reach

a. Television (BARC 2018)

Number of TV Households in Mumbai4,927,000
Number of Individuals20,294,000

Gender-wise distribution of TV viewers in Mumbai

Female9,493,000 (46.8%)
Male10,801,000 (53.2%)

Age-wise distribution of TV viewers in Mumbai

Age-GroupNo. of Viewers
02-14 Years4,066,000 (20%)
15-21 Years2,877,000 (14.2%)
22-30 Years4,041,000 (19.9%)
31-40 Years3,567,000 (17.6%)
41-50 Years2,592,000 (12.8%)
51-60 Years1,686,000 (8.3%)
61+ Years1,464,000 (7.2%)

NCCS-wise distribution of TV viewers in Mumbai

NCCSNo. of Viewers
A7,776,000 (38.3%)
B5,798,000 (28.6%)
ABC19,656,000 (96.9%)
CDE6,720,000 (33.1%)

b. Radio (IRS 2019)

Share of various radio stations in Mumbai:

Radio StationsLanguageShare of Listenership
Radio Mirchi 98.3Hindi15%
Big FM 92.7Hindi12%
Radio Fever 104Hindi12%
Red FM 93.5Hindi11%
Radio City 91.1Hindi10%
Radio Nasha 91.9Hindi6%
Radio One 94.3Hindi/English5%
Radio Ishq 104.8Hindi3%
Radio Magic 106.4Hindi1%

c. Cinema

Total number of cinema hall seats in Mumbai1,06,477
Seat share of Single Screen 32%
Seat share of Multiplex Screens68%

Popular Cinema Chains in Mumbai

ChainNumber of screensProminent Halls
PVR80PVR Orion Mall, PVR Citi Mall, PVR Oberoi Mall, PVR Goregaon West, PVR Dynamix Mall
INOX62INOX Glomax Mall, INOX Palm Beach, INOX Raghuleela Mall, INOX Nariman Point, INOX Shivam Mall,INOX Korum Mall
Carnival64Carnival Annex Mall, Carnival Little World Mall, Carnival Moviestar, Carnival Deepak Cinema, Carnival Harmony Mall

Weekly Estimated Reach of Cinemas

Avg no. of shows per day4
Avg Occupancy Rate 40%
Reach Per Week 1,192,500

d. Newspaper

Top 10 newspaper (by circulation) in Mumbai

NewspaperLanguageDaily Circulation
The Times of IndiaEnglish1026153
Mumbai MirrorEnglish615056
Hindustan TimesEnglish391568
Nava BharatHindi310724
Maharashtra TimesMarathi302330
Humara MahanagarHindi261646
Gujarat SamacharGujarati236342

e. Digital

Number of Internet Users in Mumbai: 11.7 Million ~58%

Age-group wise distribution of Internet users (Estimated

Age GroupPercentage
13-20 Years17.4%
21-30 Years45.4%
31-40 Years22.7%
41-50 Years8.3%
50-60 Years3.7%
60+ Years2.5%

(f) Outdoor & Transit

Average vehicle speed in Mumbai18.5 KMPH
Average number of hours people in Mumbai spend commuting2.3 hours per day
Peak Traffic Time in the morning in Mumbai9-11 am
Peak Traffic Time in the evening in Mumbai6-8 pm

Number of people who commute using vehicles (private & public)daily and can be reached out through outdoor and transit advertising

Daily Usage Factor takes into consideration that not everyone uses private vehicles on a daily basis due to high traffic and fuel costs

* Avg no of riders refers to avg no of riders on the vehicle

* For public transport, we have avg daily commuters data

# Assumption

Number of daily commuters in Mumbai

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