Headlines: Top Media and Ad News in India for the Week (13th June – 19th June, 2022)

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Major League Soccer (MLS) and Apple have recently announced that the exclusive destination for watching all the single live MLS matches will be the Apple TV app. The soccer tournament will begin in 2023 and this association will be going on for the next 10 years. 

The ABP Network has signed a Memorandum of Understanding with IIM Indore. This collaboration will be focusing on recommending and analyzing policy level interventions in order to combat the fake news ecosystem. 

Voot will soon be streaming a new seven episode series ‘Choices- Dare 2 Dream’’, starring mentors like Padma Shri awardee Sakshi Malik, artistic director Ashley Lobo and pathbreaker Prashasti Singh. The series aims to show young Indians getting challenged by these role models.

The Advertising Standards Council India (ASCI) has put an advisory that electronic, social media and print must refrain from advertising real money online gaming or betting websites. As per experts, the Indian gaming industry is estimated to become a $5 Bn industry by 2025, outpacing other media. (Source: E4M)

The Chingari App has announced the GARI Mining program to achieve 4Cr monthly average users. Under this, users and creators can earn a special token, for doing in-app activities like sharing, liking and creating videos. Chingari will be the first social app in the world to offer crypto on its platform. 

Spotify is deciding to acquire Sonantic, an AI voice platform, which has the potential to bring voice technology into the audio OTT platform and create a new experience for users. The integration will let the users engage in a personalized and new way. 

Bharti Airtel has claimed to unveil the ‘first multiplex’ of India on the Partynite Metaverse platform. The platform Xstream multiplex will be an extension of the Xstream Premium offering by Airtel. 

RAM Ratings Week 16’22-Week 19’22: Fever FM tops Mumbai, and Delhi charts. Big FM dominates the chart in Bangalore while Radio Mirchi tops in Kolkata. 

BARC’s top 5 advertisers of week 23 (4th June – 10th June 2022)  are – Hindustan Lever Ltd, Reckitt Benckiser (India) Ltd, Procter & Gamble, GODREJ, Cadburys India.

According to BARC weekly data, the following were the top 5 paid TV channels in week 23 (4th June – 10th June 2022) – 

Paid–  Sun TV, Star Maa, Goldmines, Star Plus, Dangal.

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Shrobana Rakshit

A passionate writer and feminist, who believes in the power of words to challenge social norms, break barriers and inspire change. With scattered thoughts on window panes I'm in constant need of coffee and fresh nutrition for my brain (I'm a book-butterfly indeed). When I ain't lost in the world of words, I find solace in the art of dance, where movement becomes my muse.

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