Cinema advertising in India is one of the fastest growing advertising option. Rates for cinema advertising in India depends on the cinema chain, location, number of screens and media type.
Multiplex Advertising and Single Screen advertising are two broad categories for advertising.
While Multiplex advertising is popular to target cinema viewers in metro cities of India, Single Screen advertising is popular advertising choice in Tier II cities of India and rural India.
In total there are about 10,000 cinema screens available for advertising in India. About 30% of these screens are multiplex cinemas and remaining are single screens.
One can get cinema advertising rates from a cinema adverting agency. The Media Ant is one of the largest cinema advertising agency in India and present across metro cities.
We provide the best cinema advertising rates with discounts to our clients.
Cinema Advertising In India
While Cinema screens are present across the country, there are certain cities and regions which are very popular among the advertisers.
You can find best rates, discounts and others details for cinema advertising at The Media Ant for the cities of Delhi, Mumbai, Kolkata, Chennai, Bangalore, Pune, Hyderabad, Indore, Patna, Ahmedabad, Allahabad, Andhra Pradesh, Ghaziabad, Gurgaon, Kochi, Noida, Surat and Vadodara.
In addition to these large cities and state of Andhra Pradesh, you can find best rates for cinema advertising across any city in India from our Cinema Planning Tool.
TMA’s Cinema planning tool is online and free.
Multiplex Cinema Advertising
Cinema advertising industry in India is very fragmented with a large number of players.
However over last few years, there has been consolidation in the Indian Multiplex industry and few large popular cinema chain have emerged. Popular among these cinema chains are multiplex cinema screen operators like PVR, Cinepolis, Inox, City Pride, DT Cinema, Mayajal, Sathyam Cinemas and Wave Cinema.
Of these chains PVR, Cinepolis and Inox have pan india presence and garner the maximum share among the advertising revenue.
You can find best advertising rates for all cinema chains in India at our online planning tool.
About Cinema Advertising Options
In-cinema advertising refers to on-screen and off-screen branding that consumers see in theatres.
Popular On Screen advertising options are 10 second mute slide also referred to as cinematic slide and 30 sec video ad.
You can find rates for slide and video advertising for all cinema screens including Multiplexes at The Media Ant.
Popular variation of 10 sec slide is audio added to it as a background audio.
In video 60 sec ads are also played by few brands.
Off Screen cinema advertising refers to brand placement at cinema premises. Popular off screen advertising options are standees, voucher distribution and billboards posters in the cinema premises.
Other options in off screen cinema advertising includes options ranging from seats, audi name(or door), lobby, wall, floor, box office, security check point, popcorn counter, lift, kiosk, product display, staircase, washroom, ticket jackets, interactive zones or kiosks, poster box and sampling.
Innovative Advertising Options in Cinemas
Cinemas are open to innovations that work for the brand. Send the requirement to your cinema agency for innovative advertising ideas in cinema hall.
Few of the innovative cinema campaigns executed by us includes Bike launch in the theatre, creating product experience zone to on screen and off screen integration of ad
Cinema Advertising Examples In India
FAQ for Cinema Advertising in India
What do I get for these rates?
1. Your ad is played minimum 3 times per day and maximum 5 times per day
2. Ad is played once during the show. You can choose interval or before the start of the movie
3. The rate is for a Week
Are the rates same for all the weeks?
No. Multiplexes charge a premium for blockbuster movies. The premium can be 2X to 3X depending on the movie
Please check for the list of blockbuster movies
Are there any other charges involved?
1. Conversion of your ad to the Cinema format (J2K or MPEG4)
2. Additional cost of Rs 1,750 for slide ads and Rs 2,500 for video ads
3. Censor certificate is required for running video ads
4. We assist in getting the certificate for an additional fee of Rs 8,500
5. It takes 2 working weeks to get the certificate
What are the timelines for Cinema Advertising?
1. Cinema Campaign can only start on a Friday
2. Creative and payment needs to be completed by Wednesday 5pm
What is the proof that my ad is being played?
1. Inspection pass will be provided on Monday morning
2. In – person inspection can be done by the client anytime
3. Please write back to us for arranging the inspection
4. Single screens share the contact number or log report at the end of the campaign
What format is required for Cinema?
“1. Slide – 2048 pixel (W) x 858 pixel (H) JPEG Image in 300 dpi resolution”
2. Video – MOV or MP4 (High resolution)
3. Audio File – WAV