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In today’s competitive marketing landscape, television remains a potent platform for reaching broad audiences and influencing consumer behavior. However, for advertisers and marketers, understanding the…
Ever wondered why your favorite athlete is suddenly promoting a new car, or why a Bollywood star seems to love every brand they advertise? Celebrity…
The Never Ending Charm of Cricket IPL Ads The Indian Premier League (IPL) has emerged as a premier platform for advertising in India, catering to…
Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…
Amid much fanfare and with some claimed explosive breaking News, Republic TV was launched on 6th of May. Available across MSOs and DTH platforms, Republic…
As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions…