IPL Advertising: Then and Now (IPL 2022)
The never ending charm of IPL advertising IPL has emerged as one of the sought after sporting event for advertising in India. Some brands use…
Category: Television
IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising
Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…
Impact of Republic TV on TV advertising in India
Amid much fanfare and with some claimed explosive breaking News, Republic TV was launched on 6th of May. Available across MSOs and DTH platforms, Republic…
How to advertise in TV
As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions…