Why Do Brands Advertise in IPL? IPL 2025 Advertising Survey Reveals Key Goals
The Indian Premier League (IPL) is gearing up for its 18th edition, scheduled from March 22 to May 25, 2025. This season promises thrilling cricketing…
Author: Arpita
IPL 2025 Advertising on JioHotstar: Transforming India’s Digital Sports Streaming
The convergence of two of India’s most influential streaming platforms has set the stage for a digital revolution in sports broadcasting and advertising. In late…
How Agilus Diagnostics Cracked the Ultimate Brand Awareness Hack (And How You Can Steal It Too!)
TV Advertising is Dead? Tell That to 177 Million Cricket Fans who watched Ind vs Pak on 23rd Feb 2025. There’s a common belief in…
Winning the Game: Copy These 7 Strategies for IPL 2025 Advertising Success
IPL 2025 is more than just cricket—it’s a 60-day advertising festival that attracts over 650 million viewers (Digital & TV combined, source) from all corners…
The Media Ant’s Blueprint for Effective Media Planning and Campaign Execution
In media planning, setting clear and precise objectives is essential for the success of a marketing campaign. Marketers can ensure their campaign remains focused and…
Stan The Plan #1: TMA Student Competition
Are You Ready For The Challenge? ” There are dreamers & there are planners; the planners make the dreams come true” Yes, everyone wants to…
Top 10 OTT Platforms For Advertising
OTT refers to Over-The-Top. This term originated in terms of a television set-top box. Video platforms that do not require the TV set-top box to…
Guide To TV Advertising In India: Regions And Genres
In the series TV advertising for first-time advertisers, we have covered the following topics to date: TV Advertising Facts & Figures: Useful facts and figures about…
Which Advertising Platforms Are Best For Your Product Category?
In the month of January 2021, The Media Ant conducted Indian SMEs Advertising Survey 2021. The survey focused on the advertising preferences and challenges faced…
Top 10 Advertising Platforms In Mumbai
Every month we come up with a list of the top 10 ad platforms according to our traffic website data. This month, we have compiled…