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Author: admin

Digital Advertising, How To, Media Planning

6 Social Media Marketing Tips Every Marketer Should Know in 2018

Posted on May 14, 2018August 8, 2019 Author admin
6 useful social media tips

Do you feel that social media marketing seems to be quite profuse? Trust me, I have got the right thing for you! Perhaps social media…

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Digital Advertising, How To

Online Advertising: Honest Answers to the Most Basic Questions

Posted on May 8, 2018August 8, 2019 Author admin
Digital Advertising

Where can I place online advertisements? You can advertise online wherever you can think of- from Google search results to reading news on Inshorts app…

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News/Reports, Reports

TV Advertising in India: 8 secrets to hit the jackpot with the Indian youth

Posted on May 8, 2018April 13, 2022 Author admin
BARC insights on TV Viewership in India

TV Advertising in India remains one of the most popular and preferred media options, thanks to the penetration and reach of television. Even with the…

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News/Reports, Reports

IRS 2017 Topline

Posted on January 25, 2018August 8, 2019 Author admin

IRS 2017 that came out in early January 2018 is cheer for entire marketing and advertising community with media consumption bucking international trend and growing…

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Magazine Creative Ads, Newspaper Creative Ads, Opinion/Trends, TMA Ads

Burger King uses mishaps to highlight the brand USP

Posted on March 2, 2017May 2, 2022 Author admin

The latest print campaign of Burger King called ‘Flame Grilled since 1954’ showcases photographs from incidents where Burger Chain outlets were aflame in Oregon and…

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Non Traditional Creative Ads, Opinion/Trends, TMA Ads

Fanta turns Chennai Metro Fanta-stic!

Posted on February 22, 2017August 9, 2019 Author admin

Fanta, the orange aerated beverage from Coca Cola has done their most recent campaign by ‘wrapping’ the Chennai metros trains. Fanta was one of the…

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Radio, SEO-Radio

A Guide to Radio Advertising

Posted on February 14, 2017August 9, 2019 Author admin

Are you curious but hesitant about choosing Radio as an advertising platform? We have put together a guide to help you understand the process of advertising…

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SEO-TV

A Guide to Television Advertising

Posted on February 8, 2017August 9, 2019 Author admin

Like a lot of small business owners, are you curious but hesitant about choosing Television as an advertising platform? We have put together a guide…

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Opinion/Trends, Television Creative Ads, TMA Ads

CaratLane celebrates this Valentine’s Day with TVC on Every Day Love

Posted on February 7, 2017April 25, 2022 Author admin

Valentine’s Day, the day of love is not just about couples. Love comes in all different shapes, sizes, forms and from people all around us….

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SEO-Radio

Sonata launches safety watches for women with Big FM

Posted on February 2, 2017August 9, 2019 Author admin

Sonata has launched a new watch with safety features for women that it calls ‘ACT’ or “App Enabled Coordinates Tracker’. This watch has a special…

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